Course Description
Imagine becoming a regular fixture on the talk show
circuit and in the national media as a well-known author. Writing a good
book isn't easy, but getting in front of enough people to generate buzz
and demand for your books can be even harder. This Media Training for
Authors course will teach you step-by-step how to prepare for media
interviews. Specifically, you will learn how to look good on TV, how to
frame a media message, how to answer reporters' questions and how to
speak in sound bites.
If you want to sell a lot
of books, you will need to be able to sell your ideas and your expertise
to the public through regular media appearances. You can begin learning
how to master the media right now in this comprehensive, interactive
course.
TJ Walker is a media trainer with 30
years of experience as a media coach to best-selling authors, experts,
CEOs, Presidents of countries, Prime Ministers, and Nobel Peace Prize
winners. Walker is also the author of the USA Today #1 Bestseller
"Secret to Foolproof Presentations" (also a Business Week and Wall
Street Journal Bestseller). Walker once set the Guinness book of World
Records for most talk show appearances ever in a 24 our period (104)
while promoting one of his public speaking books.
Curriculum
Your Media Message Needs to Benefit You
5 Step Walker Method for Media Training
A Media Message Answers All Basic Questions
Absolutes
Add Quantifiable Results
Aim for All Three Messages in Every Answer
Always Be Moving Toward Your Message Points
Analogies
Answer One Question at a Time
Attacks
Be the Media
Bold Action Words
Cliches
Conclusion
Create a Gimmick
Create Your Own Media Message
Crisis Communications
Crisis Communications, Don't let Lawyers Control Message
Dan Poynter on Amazon
Dan Poynter on Promoting Books Though Speaking
Dan Poynter on Promoting Books Through the Media
Do Not Repeat Negative Words
Don't Add One More Thing
Don't Try to Control the Interview
Emergency Preparation
Emotion
Examples
Expertise Not Authorship
Feedback
Final Interview Practice
Give Brief Answers to Tough Questions
Have a Positive Media Message
How Authors Can Look Good on TV
How Often to Mention the Book
How to Answer Questions - Overview
How to Apply Makeup
How to Avoid Saying 'Uh' and 'Um'
How to Critique Your Own Video Performance
How to Do a Satellite Interview
How to Dress for TV Interviews
How to Eliminate Nerves Before TV Interviews
How to Frame a Media Message
How to Get Questions in Advance
How to Give a Great Radio Interview
How to Look Good For Your Skype Video Interview
How to Look Your Best on Camera - Overview
How to Make a YouTube Video Via Webcam
How to Move Your Body
How to Move Your Hands
How to Move Your Head
How to Sit for TV Interviews
How to Sit in Your Chair
How to Speak Into a Microphone
How to Stall A Reporter During an Interview
How to Stand for TV Interviews
How to Tell If Your Media Interview Was Effective
How to Think on Your Feet
How to Use a Teleprompter for Newscasts
How to Use Your Eyes
Humor
If You Forgot What to Say
Intro
Keep Your Eyes on Your Message Points
Media Messages Must be Interesting to Reporters
Media Messages Must Resonate With Media Audience
Media Messages Using a Venn Diagram
Media Skills are Learned, Not Bred
Media Stars Enjoy Interviews
Message for Topic of the Day
Message from Your Book
Never Say 'No Comment'
Nobody Cares about Your Book
Pop Culture References
Reflections on Sound Bites
Re-Write the Reporters' Questions
Rhetorical Questions
Section 1: Overview
Section 2: Bonus Interviews with Publishing Legend Dan Poynter
Section 3: How to Look Your Best on TV
Section 4: Messaging
Section 5: Answering Questions in a Media Interview
Section 6: Speaking in Sound Bites
Section 7: Concluding Thoughts
Section 8: Bonus Videos
Should You Memorize Your Media Messages
Should You Take Beta-Blockers?
Should You Wear Glasses for a TV Interview
Sound Bite Homework
Sound Bite Practice
Talk Show Host Won't Read Your Book
Tell Reporters 'I Don't Know'
The 5 Outcomes of Every Media Interview
Three Easiest Sound Bite Tools
Three is the Perfect Number of Media Messages
Top Three Media Interview Mistakes
Video Record and See Your Improvement
What Are Your Media Training Goals?
What Equipment Do You Need to Conduct a Media Interview
What Ground Rules Media Interviews Should Have
What if You Hate Your Voice
What is a Sound Bite - Overview
What is Media Training?
What is the Best Video Camera for making Internet Video
What is the Difference Between Good and Bad Media Training?
What Makes Great Media Communicators Great
What Problem are You Solving
Which Media Form is Most Effective
Worst Televison Interview Ever
LINK FOR THE FREE COURSE
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