Course Description
In this course you will learn
how to create highly effective Adwords campaigns for your business that
are quick and easy to manage and make you and your business more money.
The
truth is you don't need to pay an expensive ad agency to do this for
you, anyone with a few spare hours per month can run a successful
Adwords campaign, you really only need to know two things:
- How to set up your campaigns properly.
- How to manage and optimize your campaigns effectively
This may sound very simple, but its the truth.
After
working with Adwords clients for over 8 years now, the most common,
recurring problem I see with failing campaigns, is they have been set up
poorly and the owner has no idea how to manage them.
This
course is designed to solve this problem by giving you a step by step
road map for setting up and managing high quality Adwords campaigns
What Will You Learn In This Course?
In
this course I will show you step by step how to set up and manage your
campaigns for the maximum possible results, this includes:
- How to set up your account and campaigns
- How to find your way around the Adwords platform
- How to properly structure your campaigns
- How to perform effective keyword research
- How to write high quality, compelling ads
- How to effectively track conversions so you know what is working
- How to optimize you account to continually make campaigns more profitable
- BONUS - How to create advanced display re-marketing campaigns
- And much more
What's more, I will be on hand to answer any questions you might have.
So what are you waiting for? lets get started! click the take this course button and I will see you in the members area
Curriculum
Account Structure
Adding All Your Ad Groups
Adding Call Extensions
Adding callout extensions
Adding Location Extensions
Adding Negative Keywords
Adding Sitelink Extensions
Call Only Ads
Common Negative Keyword Lists
Course Conclusion
Creating a New Campaign Part 1
Creating a New Campaign Part 2
Creating a New Campaign Part 3
Creating a New Campaign Part 4
Creating a Remarketing Audience
Creating a Remarketing Campaign
Creating Your First Ad Group
Creating Your Google Adwords Account
Deciding The Actions You Want To Track
Different Ad Formats Available For Display
Enabling And Finding Conversion Metrics
Exploring The Adwords Interface
Google Adwords - Introduction
How To Effectively Split Tests Ads
How To Use The Adwords Display Ad Builder
Introduction To Optimising Your Campaigns
My Recommended Match Type For The Best Results
Researching Negative Keywords
Section 1: Getting To Know AdWords
Section 2: Getting Started
Section 3: Keyword Research
Section 4: Creating Adgroups And Ads
Section 5: Creating Ad Extensions
Section 6: Adding Negative Keywords
Section 7: Tracking Ad Performance
Section 8: Optimising Your Campaigns
Section 9: Bonus - Extend Your Campaigns With Remarketing
Setting Up A Website Conversion
Setting Up Click To Call With a Different Duration
Setting Up Onsite Call Tracking
Text Ad Tricks
The Advantage Of Using a Modified Broad Match
The Dimentions Tab
The Importance Of Statistical Significance
The Importance Of Tracking
TIP - Make Sure Your Tracking Gets Added Properly
Understanding Keyword Match Types
Useful Filters To Help Optimise Your Account
Using Keywords Details Reports To Refine Your Campaign
Using The Keyword Planner Part 1
Using The Keyword PlannerPart 2
What Are Ad Extensions?
What Is Remarketing? And How Does It Work?
Where Can Your Ads Be Shown
Writing Effective Ads For Mobile
Writing Effective Text Ads
LINK FOR THE FREE COURSE
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