Course Description
All businesses need marketing to
communicate their product or service to their potential customers or
audience. Marketing managers form marketing strategies from analysis of
market segments and implement marketing plans to bring value to their
company's product or service. Today, marketing is moving fast and it is
essential to know the fundamentals as well as the newest industry trends
if you want to have an effective marketing campaign.
Achieve marketing success for with this comprehensive course.
- Learn the Foundations of Marketing
- Assess Market Potential and Opportunities
- Measure and Forecast Market Demand
- Implement Branding and Positioning Strategies
Become a Market Guru
Knowing
the terms and definitions will help you understand current marketing
concepts and methods. This course's detailed lectures and lessons will
teach you how marketing works. Use the knowledge of how companies market
to excel at your career or take your business's message to your
potential customers. Whether you are at the beginning stages of starting
your own company or a seasoned businessperson, this course will give
you the knowledge critical to communicating value to your target
audience.
Content and Overview
Building
from the ground up, this course begins with the fundamentals of
marketing terminology and advances onto the latest techniques for
analyzing market segments and potential opportunities. The Marketing
Mania: Fundamentals of Marketing course covers all of the crucial
marketing practices including customer relationship management and what
methods work for what type of businesses. This courses lectures,
lessons, videos, and quizzes will prepare you for successful marketing
in today's fast evolving business environment.
The marketing tools provided in this course are the keys to success for your company or your career.
Curriculum
What Is Marketing
Branding
Channels of Distribution
Consumer Behavior
Converting Impressions
Customer Satisfaction
Delivering Customer Value
Different Approaches To Branding
Direct and International Marketing
Essential Terminology
Final Project: Build A Marketing Plan
Final Research Paper: Internet Marketing Trends
Functions and Processes of Marketing
Further Reading : Can Big Data Cure Your Churn Rate?
Further Reading: International Marketing Strategies
Homework Assignment: SWOT Exercise With Blackberry®
Learn More & Test Yourself! Promoting and Growing Your Business
Learn more: Marketing and the 7P's
Learn more: National Do Not Call Registry
Let's Get Started!
Market Communication and Promotion
Marketing Environment
Marketing Mania Final Exam
Marketing Mix
Measuring and Forecasting Demand
Measuring Promotion Results
More Information: BrandZ Top 100 Most Valuable Global Brands 2013 report
More Information: The Non-Profit Almanac
Non-Profit Marketing
Online Marketing Strategies
Online Traffic
Organizational and Industrial Markets
Planning, Designing and Packaging
Positioning
Price Elasticity of Demand
Pricing Strategies and Methods
Product Classifications
Product Life Cycle
Recommended Reading
Recommended Reading: Contagious
Retailing and Wholesaling
Review Quiz: Branding and Positioning
Review Quiz: Marketing Method Madness
Review Quiz: Online Marketing
Review Quiz: The Concept of Marketing
Section 1: Marketing Mania: Let's Get Started
Section 10: The Customer (Management) Is Always Right
Section 11: Online Marketing
Section 12: Marketing Mania Final Exam
Section 2: The Concept Of Marketing
Section 3: Going To The Market
Section 4: On Demand
Section 5: Branding and Positioning
Section 6: Perfect Product
Section 7: The Price Is Right?
Section 8: In the Right Place, at the Right Time
Section 9: Marketing Method Madness
Segmentation, Targeting and Positioning
Service Marketing
Strategic Planning
Test Yourself! 2012 Non-Profit Almanac
Test Yourself! National Do Not Call Registry
The 4 C's of Marketing
Total Industry Sales and Market Shares
Total Market Demand Vs Area Market Demand
True Story: Interact With Your Community Using Free Marketing
LINK FOR THE FREE COURSE
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