Course Description
Imagine
debating your local or national TV preacher or theocratic politician on
TV or radio and winning! You can look comfortable on TV, deliver a clear
and understandable message, and speak in memorable sound bites. You can
communicate your secular activist principles and worldview to the media
and to the nation.
Currently, the forces
against secular thinking are better at controlling and even owning the
media. That's why they define the terms of debate. But it doesn't have
to be this way. a new generation of secular activists is speaking out
and gaining massive coverage in the mainstream media. You can be a part
of this at the local or even national level.
Communicating through the media isn't just about money or looks or
power. There are basic skills that anyone can master in order to make
yourself more attractive, more interesting and more quotable to the
media. This course will teach you exactly how to do this.
TJ Walker is a highly experienced media trainer and the author of
numerous books and online training programs. he is also a secular
activist who has appeared on national TV and radio thousands of times
battling the Promise Keepers and other anti-secular organizations and
causes.
Curriculum
Your Media Message Needs to Benefit You
5 Outcomes of Every Media Interview
5 Step Walker Method of Media Training
A Media Message Answers All Basic Questions
Absolutes
Add Quantifiable Results
Aim for All Three messages in Every Answer
Always Be Moving to Your Message Points
Analogies
Answer One Question at a Time
Assignment - Create Your Own Media Message
Attacks
Be Upbeat
Cliches
Conclusion
Crisis communications
Do Not Repeat Negative Words from a Reporter
Don't Add One More Thing
Don't Try to Control the Interview
Emergency Preparation for Interviews
Emotion
Examples
Feedback
Give Brief Answers to Tough Questions
Have a Positive Message
How to Answer Questions in a Media Interview - Overview
How to Apply Makeup for TV Interviews
How to Avoid say Uh and Um
How to Brainstorm Media Messages
How to Critique Your Own Performance
How to Do a Satellite TV Interview
How to Dress for TV Interviews
How to Eliminate Nerves Before TV Interviews
How to Frame a Media Message Overview
How to Give a Great Radio Interview Over the Phone
How to Look Good for Your Skype Video Interview
How to Look Your Best on TV Overview
How to Make a YouTube Video Via a Webcam
How to Move Your Body
How to Move Your Hands
How to Move Your Head
How to Sit for TV Interviews
How to Sit in Your Chair
How to Smile
How to Speak Into a Microphone
How to Stall a Reporter
How to Stand for TV Interviews
How to Tell If Your Media Interview Was Effective
How to Think on Your Feet
How to Use a Teleprompter for Newscasts
How to Use Your Eyes
Humor
If You Forgot What to Say in a Media Interview
Keep Your Eyes on Your Message Points
Media Interviews, How to Get the Questions in Advance
Media Messages Must be Interesting to Reporters
Media Messages Must Resonate with Media Audiences
Media Messages Using a Venn Diagram
Media Skills are Learned, Not Bred
Media Stars Enjoy Interviews
Media Training A to Z
Media Training Success
Media Training Tips for Talk Radio
Never Defend and Don't Be Angry
Never Say 'No comment'
Pop Culture References
Public Speaking Success
Reflections on Sound Bites
Re-Write the Reporter's Questions
Rhetorical Questions
Secret to Foolproof Presentations
Section 1: Media Training for Secular Activists Overview
Section 2: Messaging
Section 3: Answering Questions in a Media Interview
Section 4: Speaking in Sound Bites
Section 5: How to Look Your Best on Camera
Section 6: Closing Thoughts
Section 7: Bonus Reading
Section 8: Bonus Videos
Secular Answering Questions
Secular How to Look Your Best on TV
Secular Messaging
Secular Sound Bites
Should You Memorize Your Media Messages
Should You Take Beta Blockers
Should You Wear Glasses for a TV Interview
Sound Bite Homework
Sound Bite Practice
Sound Bites Bold Action Worlds
Tell Reporters 'I Don't Know'
Three Easiest Sound Bite Tools
Three is the Perfect Number of Media Messages
Top Three Media Interview Mistakes
Video Record and See Your Improvement
What are Your Media Training Goals
What Equipment do You Need to Conduct a Media Training
What Ground Rules Should Media Interviews Have
What if a Reporter Misquotes You
What if Reporters are Stupid, Lazy or Dumb
What if You Hate Your Voice
What is a Sound Bite - Overview
What is Media Training?
What is the Best Camera for Making Internet Video
What is the Difference Between Mediocre Media Training and Great Training
What Makes Great Media Communicators Great
What Problem are You Solving
Which Media Form is Most Effective
Worst Television Interview Ever
LINK FOR THE FREE COURSE
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