Course Description
Do you ever have so many marketing ideas that you don't know where to start?
One
minute you are told you need to be doing Webinars because that's a
guaranteed way to get customers, the next person tells you - the money
is in strategy sessions and the next minute Periscope is the hottest
marketing trend on the planet.
The cold hard truth is
that not every marketing idea will work for every business (and I should
know because I have two). Just because someone is killing it on You
Tube doesn't mean it will work for your product or service.
The important thing is that SOMETHING
will work for you. Let me demonstrate what I mean with my own story. I
run two online businesses. The first is an Astrology Site (because I
LOVE astrology). The second is a resume writing service (because before I
became self-employed this was my day job).
I've tried loads of marketing on both of them and guess what? Totally different results. Let me show you.
The breakdown of my astrology marketing efforts looks a bit like this (results are estimates only):
- 40% of my customers came through Beta-Testing (I offered the first session free and then they paid to have more)
- 40% of my customer come through You Tube (I do monthly forecasts on there and link to my site)
- 10% of my customers come from Facebook
- 10% come from my email list
Meanwhile with my resume service its split more like this:
- 40% of my customers come from Google AdWords Advertising
- 40% come from my mailing list
- 1% come from flyers
- 19 % come from word of mouth
But
here's the thing. I tried using Adwords for my astrology service and
never got a single order despite it bringing in 40% of my customers (and
99% when I first launched the service) and I tried YouTube (responsible
for about 40% of my astrology customers) for my resume business and
haven't had a single order.
That's why you need
marketing boot-camp. So you can find the right marketing method for you.
You can progress through the course as fast or slow as you like. The
only thing you must do, is to trial each challenge for a week and track
your results.
By the end of Boot-Camp
you will have identified the best marketing methods for your business
and be able to through all your resources at them – to get more
customers and to make more money.
I've included a super simple tracking spreadsheet to help you keep tabs on everything (it's the same one I use myself).
Curriculum
You Must Do This To Get The Most Out Of Camp
Add Personality For Increased Sales
An Easy Way To Generate Publicity For Your Business
An Extra Special Way To Get Attention
An Oldie But A Goodie.........
Arouse Interest In Your Product With Weird Pricing
Award Winning - Not Just to win prizes
Beta Testing - Not Just For Testing
Challenge One - Drum Up Targeted, Local Traffic Using This
Challenge Two - Let's Cross Promote And Reach A Really Really Targeted Audience
Facebook Groups
Fiverr - Great Marketing Stuff At A Fraction Of The Price
Have a High Priced Item - Use This Strategy To Sell It
Have a Product Based Business - The Best Way To Get Exposure!
If this is your target audience, don't discount the good old phonebook
Looking for an excuse to visit the library?
Love Letters - Customers Can Be Soul Mates Too
Lovers and Haters - How To Make It Work For You
Not Shy? Time To Get In Front Of The Camera
Sample Bags - Not Just For The Fair
Scarcity - Get Your Customers Off The Fence
Section 1: Watch these short videos first and get the most out of camp
Section 2: Let's Get Marketing Camp Started
Snail Mail - The Best Approach For You
Soooo Many Uses For Self Publishing (I could write a book about it)
Testimonials - But You Have To Do It Right!
The New 'IT' Thing
They don't call it 'ask and you shall receive' for nothing.......
They Say The Money Is In The List - And It Can Be
This Is One Way To Ensure Your Buyers Choose You
Time To Drum Up Some Free Publicity
Using Local Media
Want To Become An Expert?
Welcome To Boot-Camp
You Have Got To Get Yourself Some Of These
LINK FOR THE FREE COURSE
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