Course Description
Learn SEO | Search Engine Optimization
This SEO training
course has been 20 years in the making. That’s
how long I have been applying Search Engine Optimization techniques to websites
(since April 1996 to be exact).
The great
thing about SEO is that the best person to do the SEO it you. It is
your business. It is your website. By applying search engine
optimization to
your own website you can use your own expertise to select exactly the
right
keyword phrases to focus on.
About 95% of SEO requires little or no technical knowledge and
you do not need any programming skills.
SEO is about attention to detail.
There are around 200 factors that Google takes into account when deciding
who comes first and who comes last in the search engine listing, in response to
a search enquiry. You just need to make
sure that you have more boxes ticked than your competitors.
In essence
this training course teaches you how to think like a search engine. I will show you what Google likes and just as
important, what Google does not like.
I have one
of the most watched SEO video tutorials on YouTube (over 340,000 views) clearly
demonstrating that I have the SEO credentials to help you success in marketing
your own website. That said no one can
guarantee a page one ranking. All I can
do is to explain all the concepts that I use and I get all my business through successful
application of SEO techniques to my own websites.
Try
Googling the phrase ‘Google Webmaster
Guidelines’ and you will see Information direct from Google about it
likes and
dislikes. All the information within
this tutorial is built upon the recommendations within these
guidelines. This is SEO that works. The wrong sort or SEO can get you
banned from
the search engines, so it vital that you know what you are doing.
Course Details
404 Errors and RedirectsAbout me and about this course
Advanced Google Search
Anchor Text and Keywords
Bad Neighborhoods
Basic Website Auditing using SEO Quake
Bold Text and SEO
Broken Links - Part Four
Broken Links - Part One
Broken Links - Part Three
Broken Links - Part Two
Browser and Hardware Issues
Bullets and Keywords
Dangers of bad linking
Descriptions
Documents and Meta Data
Documents and Search Engine Results
Documents and SEO
Documents and SEO - Indexed Documents
Domain Name Issues
Domain Names and SEO
Domain Names and SEO
Domain Naming Trick
Evaluating Keyword Phrases
File Names & Keywords
Folder Structure
Follow and Nofollow links
Googe WebMaster Blog
Google Community
Google Disavow Tool
Google Keyword Planner
Google Power Searching
Google Webmaster Guidelines - Part Four
Google Webmaster Guidelines - Part One
Google Webmaster Guidelines - Part Three
Google Webmaster Guidelines - Part Two
Google Webmaster Tools
Google Webmaster Tools - Blocked Resources
Google Webmaster Tools - Content Keywords
Google Webmaster Tools - Crawl Errors
Google Webmaster Tools - Crawl Stats
Google Webmaster Tools - Dashboard
Google Webmaster Tools - Fetch as Google
Google Webmaster Tools - HTML Improvements
Google Webmaster Tools - Index Status
Google Webmaster Tools - International Targeting
Google Webmaster Tools - Links to Your Site
Google Webmaster Tools - Manual Actions
Google Webmaster Tools - Mobile Usability
Google Webmaster Tools - Remove URLs
Google Webmaster Tools - Robots.txt Tester
Google Webmaster Tools - Security Issues
Google Webmaster Tools - Sitelinks
Google YouTube Channel
Headings and SEO
International Issues
Introduction
Introduction to HTML
Investigating Nofollow Links
Keyword Meta Tags - No longer used!
Monitoring your SEO campaign
Multiple Website Issues
No Index
NoFollow and WordPress
Over Optimization
Page Level No Follow
Pictures and Alt Tags
Pictures and File Names
Pictures and File Sizes
Pictures and Meta Data
Quality and Freshness
Report Spammers
Section 1: Introduction
Section 10: Broken Links
Section 11: Title , Description & Meta Keywords
Section 12: Evaluating Keyword Phrases
Section 13: Ways of promoting your keywords
Section 14: Stuff to think about
Section 15: Website Loading Speed
Section 16: The Dangers of Bad Linking
Section 17: Google Search Console (Google Webmaster Tools)
Section 2: Getting Started
Section 3: Google Webmaster Guidelines
Section 4: More infomation about SEO & Google
Section 5: Website Auditing and Monitoring
Section 6: HTML & Google Power Searching
Section 7: Site Maps
Section 8: The Power of Documents
Section 9: Follow and Nofollow links
SEO Concepts
SEO Copywrighting
SEO Terms and Concepts
Site Maps - Part One
Site Maps - Part Three
Site Maps - Part Two
Title
Website Credability
Website Encryption
Website Loading Speed
What is Page Rank?
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