Course Description
There are now over 2 million
advertisers on Facebook reaching a continuously growing audience
numbering in the billions. If you are already running Facebook ads for
your coaching, consulting or online business, but not getting the
results you've been looking for, this course is for you. Inside, you
will learn how to use Facebook's more advanced advertising features,
including:
- custom audiences
- lookalike audiences
- conversion tracking
- reporting
- and more...
Facebook Ads Are More Than Boosted Posts
While
most advertisers use Facebook to boost posts and encourage clicks to
their websites, Facebook's ad platform enables you to do far more than
you might imagine by developing better relationships with your target
audience through advertising.
This course will show you
the tools to use, how to use them, and share some examples of how other
advertisers are using them as well.
Course Content and Your Ad Goals
Through
a series of video lectures, I demonstrate how to use Facebook's various
ad platform tools, as well as how they can be leveraged in structuring
successful ad campaigns. Upon completing this course, you will have the
knowledge necessary to structure sophisticated, advanced-level ad
campaigns using Facebook.
Curriculum
A Recipe for Advanced Retargeting
A Tour of the Ads Management Platform
An Introduction to Custom Audiences
Audience Insights
Case Studies Introduction
Conversion Pixels
Custom Audiences from a List
Custom Audiences from Website Visitors
DOWNLOAD: Facebook's Pixel Helper Chrome Extension
Facebook Ad Case Study - Melanie Duncan
Facebook Ad Case Study - Pay Simple
Facebook Ad Case Study - Verizon Wireless Small Business
Facebook Ad Case Study - WordStream
Facebook Ad Case Study - Zillow
Lookalike Audiences
Looking at Ads in the Facebook News Feed
Overview
Section 1: Getting Started
Section 2: Facebook Ads Tools and Techniques
Section 3: Facebook Ad Case Studies
See Custom Audience Pixels In Action
The Power Editor - A Quick Look
Types of Audience Targeting
Using Custom Audiences When You Are Running Ads
Using Facebook's Ad Reporting To Fine Tune Your Targeting
LINK FOR THE FREE COURSE
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