Course Description
In 2003 there was no Facebook. In 2005 no Twitter. In 2006
there were no iPhones. Marketing has had to change rapidly in order to
keep up with technology and the new ways we communicate. Gone are the
days of direct mail and billboard advertising - now is the time of
email, social media and Apps.
Recent predictions suggest
that global ad spend in 2015 will reach $540 Billion and that spend on
digital media will make up just over 25% of that. In the retail sector -
55% of shoppers now research a product online while they are standing
in a physical store. WhatsApp was sold to Facebook for $19 Billion
because of the number of Users it had and SnapChat has become a
marketing tool for savvy marketers. These things are all contributing to
the way Marketers need to think about the world around them and how
they engage with existing and potential customers.
Curriculum
What is SEO?
Advanced Email Marketing Automation
B2B Spam Filters
B2C vs. B2B
Basic Email Marketing Automation
Basic Marketing Automation Slides
Blogs, Whitepapers & Case Studies
Buying Personas
Buying Personas Slides
Email Marketing Slides
Facebook Re-Targeting
Final Course Quiz
Google Analytics
Introduction
Keyword Research
Lead Scoring and Lead Nurturing
Looking at PPC
Looking at PPC Slides
Open Rates, Clicks, Bounces, Unsubscribes and more
Section 1: Welcome to The Ultimate Guide to Digital Marketing
Section 2: Email Marketing
Section 3: B2B Marketing
Section 4: Content Marketing
Section 5: SEO / PPC / Analytics
Section 6: Re-Targeting
Section 7: Course Quiz
Section 8: Resources
Send Times, Burst Send, Repeat Sends
Split Testing, Variants and Dynamic Emails
The 3 Second Rule
The F'in Email - B2B Email Design
Twitter Re-Targeting
URL Builder
Useful Links
What is re-targeting?
What is SEO Slides
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