Course Description
Being able to start a dialogue with anyone in the world is a superpower. Period.
Just one cold email could be the difference between getting the meeting of your lifetime that completely changes the trajectory of your company vs. things remaining exactly how they are...
Most people are terrible at writing cold emails. They
fire off hundreds, receive little response and wonder why they can't get
the meetings they know could change their business : (
What if I told you there was a mindset that the most
sophisticated marketers and copywriters have been using for years to get
people to consent to things they didn't know they needed...and that
this step by step approach and its incredible powers translated directly
to cold emailing?
Good news - This is the truth!
This course provides the blueprint to rewire the way
you approach cold emailing so that you and your company can become an
unstoppable force.
All of the tactics, scripts, and techniques are the
product of years of in the field testing and rely heavily on principles
copywriters have been using for years. Few startups, along with their
business development and sales teams, have applied these principles which is why they're so incredibly effective. They stand out because they're different than the run of the mill garbage prospects see over and over again.
And guess what...all of these frameworks I teach can be
applied in hundreds of situations to begin dialogues with CEO's,
celebrities, thought leaders, press...you get the picture.
Course Details
Your Personal Network
Articles and Press Releases
Attachments 101
Avoiding Declarations
Buyer's Mentality Approach (Great for Local Businesses)
Cadence
Capitalization, Underlining, and Bolding
Company Website
Continuing Education
Crafting Subject Lines
Creating an Internal Referral
Email Address and Signature
Emails For Corporations
Event Based Cold Emails
Exclamation Points and Smiley Faces
Get Organized
Identifying Companies For Your Hitlist
If You Still Don't Receive A Response
Importance of Finding The Right Stakeholder
Informational Cold Call
Introduce Yourself!
Jigsaw
Length
Mailtester
Mindset When This Happens
Mining LinkedIn
Other Tactics
Personalization Techniques
Phrases to Avoid
Previous Employees
Proposing Coffee or Lunch
Rapportive
Script and Breakdown
Section 1 Slides: Finding the Correct Person to Email
Section 1: Finding the Correct Person to Email
Section 2 Slides: Finding Anyone's Email Address
Section 2: Finding Anyone's Email Address
Section 3 Slides: Mindset, Subject Lines, and Address
Section 3: Mindset, Subject Lines, and Address
Section 4 Slides: Cold Email Rules of Thumb
Section 4: Cold Email Rules of Thumb
Section 5 Slides: Winning Scripts and Formulas
Section 5: Winning Email Formulas and Scripts
Section 6 Slides: Cold Email Don'ts
Section 6: Cold Email Don'ts
Section 7 Slides: Dealing With No Response
Section 7: Dealing With No Response
Section 8: Course Slides
Snapbird
Spacing
The Bandage Email For Freelancers
The Bandage Email Formula
The Best Way to Follow Up
The Copywriter's Cold Email Mindset
The Custom HTML Attachment
The Multiple Internal Reference
The Personalized Screencast
Time Commitment Assumptions
Tone
Toofr
Tools to Use
Twitter
Using the Proper Address
Vocabulary Calibration
Welcome, I'm Scott
Why Approach Via Email First?
Why to Avoid LinkedIn Messaging
LINK FOR THE FREE COURSE
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