Course Description
Email marketing is more than creating catchy subject lines and tweaking the design. If that's what you've been doing, then you're doing it all wrong.
An
effective email marketing strategy depends on emailing your
subscribers, users and customers at the right place and at the right
time – and I don't mean delivery times. I mean sending emails based on
where they are in your marketing cycle.
So are subject lines and design important?
Yes.
They aren't the deciding factor in whether they will open up your email or not. There is a greater science to it.
A great email marketing strategy consists of the following:
- The recipient understands why they have received this email and they expect it.
- They have been guided throughout your buying process through an educational marketing strategy so your email is helpful NOT salesy.
- Your email is unique, personal and designed for EACH individual.
If your want your emails to be opened, engaged and result in a transaction, then you need to keep these things in mind.
Ultimately, these are the things that built trust and trust is what gets emails opened, not subject lines.
This course is about building trust with your customers.
We
will provide you with many examples (135 to be exact) divided into five
categories and 41 sub-categories. All of the examples explained in
detail as WHY they actually work.
Curriculum
Welcome Emails
“Here’s That Thing You Asked For” Emails
“Please Leave a Review” Emails
“Something Went Wrong With Your Account” Emails
“You Might Also Like” Emails
Abandoned Shopping Cart Emails
Activation Emails
Apology Emails
App Extension Emails
Browsing History Emails
Click-Bait Emails
Complete Your Profile Emails
Connect with Basim Salim
Course Emails
Did You Know? Emails
Don't Forget to Leave a Review
Double Opt-In Emails
Event Announcement Emails
Fake Transactional Emails
Free Trial Ending Emails
Getting Started Emails
Holiday Offer Emails
How is Email Marketing Different in the Digital Age?
Instructor Introduction
Intro to Behavioural Emails
Intro to Onboarding Emails
Intro to Promotional Emails
Intro to Subscriber Emails
Intro to Transactional Emails
Introduction to the Course
Invitation Emails
Milestone Emails
New Blog Post Emails
New Feature Emails
Newsletters
Notification Emails
Nudge Emails
Password Reset Emails
Personal Welcome Emails
Receipt Emails
RESOURCE: Complete Downloadable Examples of Behavioural Emails
RESOURCE: Complete Downloadable Examples of Onboarding Emails
RESOURCE: Complete Downloadable Examples of Promotional Emails
RESOURCE: Complete Downloadable Examples of Subscriber Emails
RESOURCE: Complete Downloadable Examples of Transactional Emails
Retention Emails
Round-up Emails
Sale Emails
Section 1: Introduction to the Course & Email Marketing
Section 2: Onboarding Emails: Get them on board so you can effectively sell later
Section 3: Subscriber Emails: How to Keep Your Subscribers Happy with being on Your List
Section 4: Promotional Emails: How to Sell to Your List without actually 'Selling'
Section 5: Transactional Emails: Triggering Emails When Your Subscribers Interact With You
Section 6: Behavioural Emails: Automate Your Emails When Your Subscriber Act a Certain Way
Section 7: Course Conclusion
Shipping Confirmation Emails
Social Proof Emails
Special Offer Emails
Subscription Renewal Emails
Survey Emails
Thank You Emails
Upgrade Emails
Upsell Emails
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