Course Description
If I could show you a way to
completely innovate and re-think your existing business … a model to
completely re-invent your startup, existing business or enterprise,
would you be interested?
Introducing the ground-breaking
work of dozens of visionaries, and game changers that set out to defy
outdated business models and design tomorrow's enterprises.
Literally
millions of people use the unique and very inventive Business Model
Canvas around the world to gain clarity and insight into their business
models. It is a simple, yet amazingly powerful tool when used and
applied properly your business or organization. It will allow you to
strategize and look at your business or startup from different
perspective.
Customer Segments & Value Proposition
– Figure out who your target customers are. What problems you intend to
solve for them and what needs to satisfy. How to think outside-the-box.
Customer Relationships & Channels
– Come up with inventive ways to deliver your products and services and
the type of relationships you need to carry have with your customers.
Can you change the way your industry does things for the better?
Key Resources & Activities
– Determine what you need to do and how you need to do it to deliver
what you promise to your customers. Or how about determining an entire
new customer or market to serve by analyzing what you already have and
do best?
Key Partners – Build a support system of partners, vendors and other enterprises.
Rethink Revenue Streams & Costs – Come up with different ways of generating revenues that you may have never considered. Streamline operations to save costs.
To
help you tackle the Business Model Canvas head on, the course provides
insight into 5 useful business models that you can use as a template to
build your own enterprise. Imagine if you could be a fly on the wall in
the boardroom of some of the biggest and most successful companies in
the world (Google, Gillette, HP, and more) to see how their innovative
business models fit nicely onto a one page canvas.
This
course provides must-have knowledge for anybody who is an entrepreneur
or existing business owner or anyone considering starting a business.
The end game is a new model and paradigm for your business. Why not
transform and disrupt your industry … simply by applying critical
thinking the business model canvas forces you to do.
Curriculum
A smaller, more local, example of a multi-sided business model
Apple's iTunes canvas - How to reinvent an entire industry on 1 page
BONUS LECTURE: Other courses
Business Model Canvas cheat sheet
Business model drivers - The client and enterprise drivers
Channels - How do you plan on reaching and selling to your customer?
Cost Structure - Determine the cost of your business model
Customer Relationship - How do your customers want to be reached?
Customer Segments - Who are your ideal customers?
Download: Apple's iTunes Business Model Canvas
Download: Kelly's Lemonade stand canvas
Example of a simple lemonade stand business
Example wedding photographer - What the customer really wants
Figure out what your value proposition is by utilizing an empathy map
From skeptics to raging fans in 30 minutes
Introduction to business models
Introduction to the course
Key Activities- What a company has to do and has to do well to deliver
Key Partners - How will you need to ally with to make your business work?
Key Resources - The assets of your enterprise
Obsolete business plans and traditional planning
Offering a product and service that the client really values
Revenue streams - Can you think of new ways of generating revenue?
Section 1: Introduction & Course Outline
Section 2: The Business Model Canvas' 9 Segments
Section 3: Customer & Market Division
Section 4: Enterprise Division
Section 5: Different Types of Business Models
Section 6: Building Your Business Model From Scratch
Section 7: Conclusion
Setting up operations to deliver the value proposition
Start brainstorming your canvas by just asking "What If" questions
Thank You and concluding remarks
The bait and hook business model
The basics of the canvas and the rudimentary questions you need to ask
The business model building process
The freemium business model
The innovative and ground breaking business model canvas
The long tail business model
The multi-sided business model
The nine segments of the business model canvas
The reverse freemium business model
Value Proposition - What you can do differently: Create value for your market
LINK FOR THE FREE COURSE
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