Course Description
Starting in 2004, Yelp has earned its way to the top dog among review websites.
Originally
designed so customers could find and review restaurants, Yelp quick
expanded across the United States and now in every country around the
world.
It was recently reported that there are more than 130
million Yelp users per month (and growing) with 80 million users
accessing the Yelp app via mobile devices.
In this course, we'll explore:
- How Yelp works to promote your business and earn you more sales and more customers.
- How you can use Yelp to earn better search engine rankings in Google and other search engines.
- How to get your business ranked higher within Yelp's own search engine.
- How the Yelp review system works (and why some reviews aren't published).
- How to use Yelp tools to create special sales offers to customers.
There
are dozens upon dozens of online review; business listings and mapping
websites, including Google+ Local (formerly called Google Maps or Google
Places); Bing Local; Manta; City Search and many others.
While
many small business owners don't have the time to create and manage
multiple accounts and websites, they should create and manage their
profiles in Yelp.
Consistently, Yelp is ranked in the Top 10 in
Google search results on many local keywords. By participating in Yelp,
you give your business the opportunity to be ranked higher and earn more
customers and more sales.
Curriculum
Why Your Business Should Focus On Yelp
Claiming Your Yelp Business Profile
Completing and Optimizing Your Yelp Business Profile
How Online Review Websites Work and Why They Are Important For Your Business
How To Repair Negative Reviews In Yelp
Introduction and Overview to Yelp
Introduction: Yelp Course and Lecture Previews
Just a Friendly Reminder!
Recognizing and Responding To All Yelp Reviews For Your Business
Section 1: Introduction to "Promote Your Business And Earn More Sales By Mastering Yelp"
Section 2: Claiming, Completing and Optimizing Your Yelp Business Profile
Section 3: Yelp Reviews: Love Them or Hate Them, Here's How To Embrace Them
Section 4: Using Yelp Resources and Yelp Tools
Take It To The Next Level By Promoting Your Yelp Profile
Tracking Your Yelp Metrics
Understanding The Yelp Review Filter And Why Some Reviews Are Hidden
Understanding Yelp Deals and Advertising Options
Utilizing Yelp Help; Yelp Blogs and Yelp Webinars
Why Creating A Strong Photo Gallery in Yelp Will Earn You More Customers
Why You Should Never Buy Fake Yelp Reviews
Why You Should Read Competition Profiles in Yelp
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