Course Description
Do you want to learn one of the most important skills in copywriting that will help you sell more products instantly?
Do
you want to learn exactly how to push the hot emotional buttons of your
prospects and have them take any kind of action you want?
Do you want to be able to write extremely powerful marketing messages?
Well, if your answer is “yes” to even one of these question then this class will blow your mind!
Before I tell you what exactly you are going to learn and what will your project assignment be, I’d like to introduce myself.
Hi,
My name is Vladimir Raykov and I do marketing.
I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Fundamentals and Marketing Psychology and Copywriting. I’ve created and launched over 20 digital products. I also teach over 10 000 students from 128 countries.
So much for me, let’s see what you are going to learn:
In this class you will learn copywriting which is one of the most important elements of effective marketing.
The art of copywriting involves strategically delivering words that get
people to take a specific action that you want. It might be a sale,
registration for a webinar, opt in in your email list and more.
Copywriting is
a broad subject and if you want to learn everything at once, it might
be a bit overwhelming. For that reason I’ve started creating classes
which address separate parts of that subject. This approach is
successful, because you master copywriting one step at a time until you
transform yourself into a world-class copywriter.
In the first
class on copywriting, I teach how to write extremely powerful,
attention-grabbing headlines. And this is the second class and here you
will learn how to write irresistible benefits that sell.
- First of all the crucial difference between features and benefits! Even advanced marketers have hard time explaining which one is which and….
- Secondly, you will learn how to convert cold features into powerful and emotional benefits which sell.
- Next, you will learn how to identify the benefits of the benefit. Or how to dig deeper into the prospects mind and find what makes them tick.
- You will learn what I call the Holy Grail in marketing – The Ladder Of Abstraction. Mastering the principles from that lecture will instantly improve your communication skills and you will be able to create irresistible marketing messages.
- Next, you will learn the best place to write the benefits of your product. And how to do it exactly by using a specific formula plus a real-life example.
- You will learn the top 3 trigger words that you should always imply in your marketing message.
- You will learn simple but effective 3-step framework for writing marketing copy.
- You will learn the single most important factor for pricing your product or service. (And avoid a common pricing mistake)
- You’ll gain access to valuable resources for copywriting and marketing. Make sure you download the PDF files.
- And much, much more…
I
explain every concept by providing you with great, world-class examples
of the most successful copywriters in the world. So, you will be
learning about proven strategies. Not vague theories.
Just for a second imagine what it would be to have the skill of writing amazing marketing copy that sells. This very skill may skyrocket your sales by 2 or 5 or 10 times.
And why exactly you should be concerned with benefits? Glad you asked. Because features tell, but benefits sell.
Even
if you have the best product in the world if you don’t know how to
market it, it won’t be successful. You need to have copywriting skills
to make it happen.
Course Details
Your Project Assignment
Benefits And Features - PRINT
Convert Cold Features Into Benefits That Sell
Convert Cold Features Into Benefits That Sell - Audio
Grab Your Bonus Now!
Introduction
Introduction - Audio
Project Assignment Example
Section 1: Copywriting: How To Convert Cold Features Into Benefits That Sell
Section 2: Your Project
Section 3: Your Bonus
Section 4: BONUS for 2016 - Audio Version For Your MP3 Player
The Difference Between Features And Benefits
The Difference Between Features And Benefits - Audio
The Ladder Of Abstraction And Your Benefits
The Ladder Of Abstraction And Your Benefits - Audio
The Place Where You Should Write Your Benefits For Optimal Results
The Place Where You Should Write Your Benefits For Optimal Results - Audio
What Is The Benefit Of The Benefit?
What Is The Benefit Of The Benefit? - Audio
LINK FOR THE FREE COURSE
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