Course Description
Don’t worry – it’s not just another math class!
However, regardless of the role you play, it is crucial to understand
certain key concepts before embarking on the journey that is digital
marketing. And several of those concepts involve math.
By the end of this class, you’ll be able to understand and evaluate
performance metrics when someone shows you an account (or you are
looking at it yourself). Whether you’re setting goals for employees,
managing your own account, or evaluating someone else’s performance,
these skills are crucial. We'll cover acronyms like CTR, CPC, CPM, CPA,
and more. Learn what they mean and how to calculate them! Best of all,
the course should only take an hour to complete. Get the information you
need in the time you have.
As a special bonus, we've included an
additional lecture: An Introduction to Digital Marketing. This
bonus content teaches the important things to think about when creating
and designing your first marketing campaigns, and is an important primer
for all digital marketers, no matter what your level.
So what are you waiting for? Let's get started!
Course Details
A Message from the Instructor
About Reva Minkoff, Digital4Startups, and DigitalGroundUp
Bonus Content: An Introduction to Digital Marketing
Click Through Rate (CTR)
Congratulations!
Conversion Rate (CVR)
Cost Per Click (CPC)
Cost Per Conversion
Cost Per Thousand Impressions (CPM)
Introduction
Return on Investment (ROI / ROAS)
Section 1: Math for Digital Marketers: An Introduction
Section 10: Bonus Content!
Section 2: Click Through Rate (CTR)
Section 3: Cost Per Click (CPC)
Section 4: Cost Per Thousand Impressions (CPM)
Section 5: Conversion Rate (CVR)
Section 6: Cost Per Conversion a.k.a. Cost Per Acquisition (CPA)
Section 7: Return on Investment (ROI / ROAS)
Section 8: A Message from the Instructor
Section 9: Congratulations!
Test Yourself: Cost Per Conversion
Test Yourself: CPC
Test Yourself: CPM
Test Yourself: CTR
Test Yourself: CVR
Test Yourself: ROI
Test Yourself: The Final Exam
LINK FOR THE FREE COURSE
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