Course Description
The days of boring websites are gone forever. In the past,
the technical limitations of HTML coding and the slowness of most
Internet connections made it impractical to provide web users with any
serious audio-visual experience. A page might have featured an
interesting table-based layout, an animated gif or two, a link to a
RealAudio file for background streaming, or a few stray flashes of Java.
For the most part, however, audio-visual techniques were used as
novelties, signs to the browsing public that the site coder was
technically savvy and that the site was cutting-edge.
Audio-visual
techniques still indicate that your site is cutting-edge and that your
coders know what they're doing. But it's no longer possible even to
argue that audio-visual content is a novelty. With modern connection
speeds, coding options, software packages and plug-ins, it's now
possible to record sophisticated video and audio presentations, to show
them to your site's audience without breaking up their browsing
experience, and to do all of this without incurring prohibitive
bandwidth or hosting space costs. The technology has become
sophisticated enough, in other words, to let you use audio-visual
techniques for their traditional purpose. You can let your customers
hear your product, see your product, and form emotional connections to
your product. The result? You'll not only impress your customers, but
you'll sell more products.
Video marketing is one of the
most powerful ways to advertise and market on the web. It doesn't matter
if you're just starting out or if you're a seasoned pro; you can break
through or bolster your business with an effective video marketing
campaign.
Curriculum
**Special Guest Lecture** Create a Video Intro with Windows Movie Maker
**Special Guest Lecture**Create Clickable Links in Your Videos
**Special Guest Lecture**Editing with Youtube's Video Manager
**Special Guest Lecture**Overview of Youtube Video Editor
*Activity Time* Complete Activity 7 and Activity 8 in your workbook
*Activity Time* Complete Activity 9 in your workbook
*Activity Time*: Complete Activity 1 in your workbook
*Activity Time*: Complete Activity 2 in your workbook
*Activity Time*: Complete Activity 3 in your workbook
*Activity Time*: Complete Activity 4 in your workbook
*Activity Time*: Complete Activity 5 in your workbook
*Activity Time*: Complete Activity 6 in Your Workbook
Add Transcript Captions
Background Reading: Getting Your Videos Seen
Background Reading: Measuring Your Video Marketing Success
Background Reading: The Power of Video Marketing
Background Reading: The Psychology behind Video Marketing
Background Reading: The Qualities of a Great Video
Background Reading: Tips & Tricks for Creating Professional Quality Videos
Background Reading: Tips on Outlining and Planning Videos
Background Reading: Types of Video Content That Work
Background Reading: Use Video Marketing to Help You Reach Your Business Goals
Background Reading: What is Video Marketing and Why Does it Work?
Conclusion
Course Overview
Course Structure and How You Should Approach This Course
Course Workbook
Distribution with HeySpread
Distribution with TrafficGeyser
Editing and uploading files
Final Video Production
Five Reasons Why Videos Are So Effective
Getting the settings right
Introduction to SEO Video Marketing
Keyword Market Research
Keyword Market Research 2
Keyword Research
Kickstart Your Youtube Video Marketing
LSI: Expanding on the main keyword
Manual Video Rewriting
Monetising the Emotion Strategy
Online Video Marketing Tips
Pre-Production
Ranking Research
Section 1: Introduction
Section 2: Part I: Youtube Video Marketing with a Twist
Section 3: Keyword Research
Section 4: Edit & Upload
Section 5: Social Traffic
Section 6: Part II: SEO Video Warrior
Section 7: Checklists, Guides & Tools
Section 8: **Bonus eBooks**
Section 9: Conclusion
SEO MYTHBUSTER
SEO Resources
Social Signals
Strategy
The Emotion Strategy
The Pros and Cons of Video Marketing
The Tools You Need to Get Started with Video Marketing
Titles, Descriptions & Tags
Tools and Resources for Video Creation & Editing
Transcribing Audio
Until next time..
Video Marketing Checklist
Voice Overs
Welcome
Youtube
Youtube Kickstart Checklist
Youtube SEO - Part 1
Youtube SEO - Part 2
LINK FOR THE FREE COURSE
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