Course Description
Marketing: How to Fill Your Own Public Courses, Workshops and Seminars
Use this proven 6 step process to get people paying to attend your courses
Being able to market your own courses, workshops and seminars is
essential if you are a trainer, presenter or even a business owner. Not
only can you make substantial profits but also use the event to promote
other things to your audience such as coaching, products or even
in-house training workshops.
Simply put, if you know how to get people booking on your event, you can
make money. In fact, you don't even need to do the training yourself
if you prefer not to.
If you have tried filling
courses before, perhaps you have found it a challenge to get enough
bookings or even had to cancel an event because there were not enough
people attending.
In this Udemy course, you will discover
exactly what you need to do to so that you can fill your training
courses with paid attendees without wasting money on marketing that
doesn't work.
Learn a Proven 6 Step System to Get People Booking On Your Public Training Courses
- How to plan what you want from your course
- Discover how much money you will make from each course you run
- Find out how to create the right title for your course
- The easy way to get free or low cost bookings
- How to use direct mail to fill places
- Discover how to use back end selling for even more profit
If you are a business owner, trainer, coach or presenter you
will know how beneficial it can be to share your knowledge to a paying
audience. Not only do you get the pleasure of knowing that you have
helped others to be more successful in their job, business or life but
also you can make healthy profits too.
In the past you
may have been tempted to run courses for others because you are just
not sure how to fill an event yourself. This may have seemed ideal but
you will have been doing most of the work for the least amount of money.
Contents and Overview
This training course with 40 easy to follow lectures and 6
quizzes will change all of that. Using my tried, tested and proven 6
step process, real life examples and downloadable templates, you will
discover exactly what you need to do to be successful at filling your
next workshop, seminar or course with paying customers.
Upon completion of this course, you will have all the tools and
strategies you need to start marketing your own events, so that you can
make money from each one you run.
Curriculum
Action Points for information covered in step 4 so far
Action points from this section of the training course
Additional services that you could sell to your audience
An overview of how direct mail works
An overview of the 6 step process and what you will learn from this course
Audio roleplay - How to convert phone enquiries into bookings
BONUS VIDEO - Taking you through the marketing machine flowchart
Exit Planning Template
Feedback Form template
How to automate everything with an autoresponder
How to convert phone enquiries into bookings
How to create additional products to sell to your audience
How to create your lead generation website
How to entice the reader of your mailing to book places now
How to make your event profitable
How to position the course presenter in your direct mail
How to promote you as a speaker
How to start your direct mail letter
How to turn your talk into bookings for your event
How to use Fiverr to get your graphics made
How to use Joint Ventures to fill your event
How to use Odesk to create a very low cost website
How to use social media groups tp find people for your event
How to use split testing to find the best headline
How to write the second part of your direct mail
Interview with marketing expert Kristina Mills
Keith talk part1
Keith talk part2
Keith talk part3
Keith's e-book example
Making money from your event
Obtaining free or low cost bookings
Roleplay of the follow up by telephone
Section 1: What you will learn on this ideas-packed course
Section 2: What outcome do you want to achieve from running your event?
Section 3: How much money can you make from running an event? Let's look at the figures
Section 4: What to call your event so that it attracts people to book places
Section 5: How to get free or very low cost bookings for your event
Section 6: How to use direct mail to fill places on your event
Section 7: How to sell at the backend and make even more profit
Section 8: BONUS VIDEO - Keith's talk recorded at a live event
Selling at the backend
Speaking at other people's events
Summary of the complete course
Using direct mail
Using testimonials and a guarantee
What will you call your course?
What will your event be called so that it attracts people to book?
Where could you speak
Where will you find the people to attend your event?
Why are you running your event?
Your audience
Your Introducer example
Your speaker profile - example
LINK FOR THE FREE COURSE
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