Course Description
Copywriting
Blogging
for business - learn how to write blogs that generate leads and sales -
learn professional modern blog and article writing techniques
Do You Want To Learn How To Write Blogs Or Articles That Drive Specific Marketing Objectives?
But don't know where to start?
If you understand the AIDA principles of copywriting…
...And if you know how to balance traditional copywriting skills with solid SEO techniques…
...Then getting people to engage with your writing will be much much easier.
Copywriting In The Digital Age:
A lot of copywriting courses focus on sales copy.
Or they focus on SEO (search engine optimisation).
In
this course we balance the two needs together, so that you can write
great sales copy and also perform well when it comes to getting found in
search.
AIDA Copywriting:
We
will show you how to apply the time honored process of using the AIDA
copywriting techniques and apply them to blog writing and article
writing.
Once you understand the ATTENTION, INTEREST,
DESIRE and ACTION phases of writing good content, the improvement to
your writing will be dramatic.
Targeting A Niche Audience:
One of the biggest mistakes that people make when writing marketing material, is that they do not target a niche audience.
In this course we will guide you through that process and explain how you write to “BOB", your target client.
Balancing Copy With Keyword Research:
An important aspect of modern copywriting is balancing traditional copywriting skills with SEO needs.
In
this course we will take you through that process and show you some
simple techniques for researching keywords and keyword phrases you can
use in your blogs or articles.
Curriculum
Additional Content On The Page
AIDA - The Action Phase
AIDA - The Attention Phase
AIDA - The Desire Phase
AIDA - The Interest Phase
AIDA Copywriting - An Introduction
Content Marketing - An Overview
Finding Your Own Unique Style
Identifying Your Niche Audience
Introduction To The Course
Keyword Research Tools
Links And Actions
Page Set Up And Formatting
Preparation - Thinking Ahead
Proof Reading - Guest Blogging And Other Stuff
Section 1: Introduction Section
Section 2: Planning and Preparation
Section 3: Page Content And Layout
Section 4: AIDA Copywriting
Section 5: Keyword Research
Section 6: Additional Thoughts
Section 7: Summary
Special Offer For Students
Summary For The Course
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