Course Description
Struggling with your marketing efforts? Confused as to how to measure
your progress? So are millions of other marketers. That's why Google
created Analytics - to increase confidence in their marketing platform
called AdWords, where they generate 99% of their billion dollar revenue.
But so many marketers don't know how to use analytics. They don't know
how to boost sales or lower costs. They don't know what metrics to pay
attention to and why. They don't know, for example, that a 20% decrease
in bounce rate can mean up to a 50% or more increase in revenue.
But
you're not like them. You sought out this course to get help and
improve your marketing strategy and results. You're willing to spend a
few dollars to massively improve your comprehension and mastery of
Google's Analytics tool. You're going to learn how to increase your
sales, and decrease your marketing costs. Along the way, you'll learn
tips and tricks about paid advertising campaigns and how they fit into
the Analytics picture. You'll also get a thoughtful response for every
question you ask along the way, so there's no concern about getting
stuck.
Curriculum
When Bounce Rate May Be Inaccurate in Google Analytics
Adding Google Analytics to Your Website
Case Study: Using Google Analytics to Sell a $5000 Sign
Course Essentials - Before Moving Any Further Please Read and Use This Document!
Course Summary and Final Examination
Different Types of Events in Google Analytics
Fixing Broad Campaigns Pt. 1: Keyword Match Types and Google Analytics Data
Fixing Broad Campaigns Pt. 2: Focus on Likely Purchasers with Google Analytics
Focusing on Non-Bounces and Building Segments in
Forgetting Internal Traffic Filters and Doing Retrospective Segments in Analytic
Forgetting Internal Traffic Pt. 2: Using Google Analytics Opt Out
How Google Analytics Helped Lower CPC by 300%
How Google Analytics Usually Works VS Event Tracking
How to Add Event Tracking to Your Website and Check Using Google Analytics
Mismatched Conversion Tracking Fixed Using Google Analytics Data
Objectives from Google Analytics
Referral Traffic in Google Analytics is Often Fake
Research to Improve Landing Page Experience
Resource: Event Tracking Code to Implement
Section 1: Introduction to Google Analytics
Section 2: How to Increase Sales with Google Analytics
Section 3: How to Decrease Costs of Advertising with Google Analytics
Section 4: Advanced Analytics with Event Tracking
Section 5: Common Mistakes to Avoid in Google Analytics and How to Fix Them
Section 6: Case Studies of Google Analytics
Section 7: Course Conclusion and Special Bonus
Special Bonus Lecture For You As A Thank You For Finishing Our Course!
Specificity Sells: How to Use Google Analytics to Increase Sales
The Traffic Game: A Metaphor for Advertising
Using Google Analytics to Lower Cost of Advertising
Using Google Analytics to Set Actionable Goals
Welcome! Course Benefits - What You Will Learn And Get From Taking This Course
What Determines the Cost of Advertising
LINK FOR THE FREE COURSE
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