Course Description
Are you an information security
professional who frequently needs to get approval from business
executives for new security measures? This 1-hour “Short and Sweet"
course takes away the guesswork and gives you tools you can start using
today.
Learn to speak business executives' language and get easier approval for your security investments.
Pitching
a security investment can seem difficult because it's not always a
clear-cut process, but learning to sell to business executives in their own language is a key to reframing security as a long-term positive investment opportunity.
In
less than 2 hours, this Short and Sweet course will give you solid
practice and help you achieve steady improvement in your pitches,
without a lot of filler. We'll discuss the potential for finding
common ground, why sales skills are so important, and how to transform
your security investment proposals from risk-focused to business-focused
with a few simple tweaks. We'll also talk about preparing for an
in-person pitch, and about selling to the business line - selling to
users - after your pitch gets approved.
At the end of the
course, you'll be better equipped to have effective discussions with
business leaders about potential security investments you need and want
to make inside your company.
That's a great trade for 2 hours of your time!
Please note: This
course is designed to get you productive FAST. This course assumes you
already are familiar with information security basics and, ideally, are
in an information security or IT role at your company. If you aren't familiar with information security basics, please seek out another course to learn those skills.
But if you're already familiar with information security and want tools to understand business language and use it in the context of security, this course IS for you and I hope you'll enroll.
My goal is to make this course the easiest path to more effective information security investment pitches. Please
let me know if anything in the course could be clearer, and I'll be
happy to help you. It also will help me improve the course.
If you're ready to learn more and sign up for the course, go ahead and hit that Enroll button - Udemy offers a 30-day refund guarantee, so there's no risk to you!
Curriculum
Business Terms Glossary
Exercises: Case Studies
Exercises: Proposal Writing and ROI
How to Sell Security to Business Executives
In-Class Exercise: Risk vs Business Perspectives
Introduction
Next Steps
OPTIONAL - Net Present Value (NPV) Deep Dive
Power Words in Selling and Avoiding Trigger Words
Power Words Resources
Preparing for an In-Person Pitch
Section 1: Start Here
Selling for Internal Auditors
Selling Security to the Business Line (Users)
What Is the Potential?
What Is the Problem?
Why You Should Sell Even When You Don't Have to
Wrap-Up and Conclusion
LINK FOR THE FREE COURSE
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