Course Description
Udemy Success 3 - Marketing - Branding You, the Instructor
Do you notice
that many students buy Instructors' courses as soon as the new course
comes out? And often times, they buy the Instructors' new courses even
before they have a chance to look at their promotional videos? They
seem to trust the Instructor so much already!
And sometimes when I look at my dashboard,
I see NEW students buying my courses one after another within the span
of 5 minutes, isn't this incredible? It is as if the student suddenly
found you: "Eureka!" And the sales on the dashboard continue and
continue until all your courses are bought by that same student! I have
had that happening to me many times at Udemy.
Why do students do that?
And then you see other instructors struggling and
busying themselves with lots of promotion and marketing effort, but
people are 'not biting'. They are not buying their courses. Is this
your situation? I am here to help and that's why I created this course
for you!
Here's the Secret: You need to
understand that when it comes to marketing your courses, there are 2
streams: internal marketing & external marketing. Which one do you
think is more important? Too many people go right into the 'external'
marketing without spending enough time to get their 'internal' marketing
effectively going.
Internal marketing MUST precede external marketing. Once you get internal marketing going, the external marketing is easy to do!
Udemy is a powerful platform for Udemy instructors to do internal marketing. And even in 'internal marketing' at Udemy, there is ONE secret tip of marketing that takes FIRST PRIORITY - Branding yourself as a Udemy Instructor!
Tap into this Tip:
There are many Udemy instructors in the Udemy platform and you need to
'stand out' among the thousands of instructors there. If your name
does not even strike any bell in the Udemy platform, even if there are
millions of students out there, they are no use to you. They won't be
knocking at your door. This is what I have learned in the past year at
Udemy. You must learn to BRAND yourself as an Instructor! That is your top priority in marketing your courses.
Curriculum
Section 6: Bonus Lecture
Activity 1 - 60 Characters to Brand Yourself
Activity 2 - Your Personal Image
Bonus Lecture - COOL Stuff!
Congratulations for finishing the Course!
Example: Free Course Funnel to Paid Course
Introduction to the Course
Marketing Tip 1: Let your Profile sell
Marketing Tip 10: Marketing Funnel in The Power of Look Alike
Marketing Tip 11: Marketing Funnel in the Power of Progressive Learning
Marketing Tip 12: The Power in the "Specifics" and not the "General"
Marketing Tip 13: Linear Revenue Growth when Courses are NOT Branded
Marketing Tip 14: Exponential Growth when Courses piggy back on each other
Marketing Tip 15 : Students are your PRIMARY Focus!
Marketing Tip 16: Give students a unique experience -Draw them out like magnets
Marketing Tip 17: Students are so willing to write Reviews to brand you!
Marketing Tip 18: Power of Students Engagement - Be Specific
Marketing Tip 19: Take a Picture and Post It - More Interesting!
Marketing Tip 2: Title sells also
Marketing Tip 20: Students come out like Magnets
Marketing Tip 21: Students like to be Recognized - Turn them to Followers
Marketing Tip 22: Bonding With Students
Marketing Tip 23: Red Carpet Students - Loyal Followers
Marketing Tip 24: Students are not ATM machines
Marketing Tip 25: Aim for the transition - Students start branding you
Marketing Tip 26: Power of TRUST - Students go everywhere to BRAND you
Marketing Tip 3: Your Face also speaks
Marketing Tip 4: Frame It
Marketing Tip 5: Brand in Different Expertise!
Marketing Tip 6: Brand yourself as a 5G Instructor
Marketing Tip 7: Marketing Funnel with FREE Courses
Marketing Tip 8: Reviews Flow
Marketing Tip 9: "Eureka! I have found you" - Buy Buy Buy
Overview of the Course
Section 1: Introduction
Section 2: You - The Instructor
Section 3: Your Courses - Branding your Courses For Marketing Conversion Funnels
Section 4: Your Focus - Students are GOLD
Section 5: Conclusion
LINK FOR THE FREE COURSE
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