Course Description
Video Marketing for Professional
Coaches will teach you how to use the power of online video to market
your coaching practice. The connection you create with clients, your
personality and your communication style are important factors that
clients look at when choosing a coach. Referrals are great ways for
your existing clients to share these aspects with new potential clients.
But online video can help your clients refer you to their friends, and
online video can expose your personality and style to thousands of
potential clients over the Internet.
If you coach
clients by phone or Skype - then using online video is a perfect tool
for attracting clients around the globe. Online video can also work to
attract local clients.
This is a comprehensive course
covering everything from the basics to advanced, including selecting a
camera, editing your videos, looking good on camera and most
importantly, choosing your topics and structuring your videos for
maximum impact.
Every lesson in this course includes
videos and pdfs to guide you through the lessons. There are templates,
checklists and sample videos to download.
The course is
broken into short lessons, typically one to five minutes long. Each
lesson will guide you through a discrete process such as filming with a
webcam, editing with inexpensive software or recording a practice video.
We recommend that you watch the videos once, then start the video over
and press pause while you take each step. You also have PDF documents
that you can print, follow along and take notes.
This is a
self-paced course. It can be completed in as short as one week, or it
can be done one section per week for eight weeks. You are free to take
the lessons in any order you want, but we recommend watching each lesson
in order as they build on the prior lessons.
If you have
never recorded a video, this course is a great place to start. We start
with equipment you probably already own, and build skills one at a
time.
If you are already publishing videos, this course
will help you grow your influence online. You will learn about new
equipment options and formulas for creating the types of content your
audience wants to view.
If you want to grow your
professional coaching practice and share your talents and skills with
the world, online video is a great option. Sharing your knowledge and
personality with potential clients is easy when you know how to use
online video. Blogging and podcasting are similar options, but online
video is superior for coaches who want to create strong connections to
potential clients.
Curriculum
Applying SEO
Basic Editing with iMovie (Mac)
Basic Editing with Movie Maker (PC)
Basic Editing with YouTube Editor
Camera Overview and Quiz
Camera Quiz
Choosing a Video Host
Choosing Equipment Overview
Choosing Topics
Conclusion and Quiz
Conclusion to Introduction
Confidence
Confidence Overview and Quiz
Content Schedule
Course Landscape
Creating a YouTube Channel Quiz
Creating an Environment
Define Success
Define Value
DSLR
DSLR/Mirrorless
Editing Overview and Quiz
Editing Software
Environment Quiz
Glossary
How to Take This Course
Identify Purpose
iPhone
Lavalier Microphone
Lighting
Magic Formula
Microphone accessories
Microphones Overview
Podcaster Microphone
Professionalize your channel
Section 1: Introduction
Section 10: Course Wrap Up
Section 2: Setting the Stage
Section 3: Technical Skills: Recording the Video/Audio
Section 4: Technical Skills: Editing your video
Section 5: On Camera Demeanor
Section 6: Technical Skills: Creating a professional YouTube channel
Section 7: Technical Skills: Optimizing for SEO
Section 8: Video Structure
Section 9: Video Content
Setting up the channel
Shotgun Microphone
Smartphone
Sound
Sound Quiz
Sound recorder
Target Audience
Tech Introduction
Thank You
Understanding SEO
Video Content Quiz
Video Structure Quiz
Visuals
Webcam
Welcome
Why Edit?
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