Course Description
Design thinking is the most under studied concept as it has
actually been around for a very long time but it is never really been explored
to its huge potential for the betterment of the business or organization. Organizations
like Apple and Google use the concept of design thinking in their day-to-day
customer interface and thus have been able to design full-proof products which
only has one outcome “Success”.
In the past, design has most often occurred fairly far
downstream in the development process and has focused on making new products
aesthetically attractive or enhancing brand perception through smart, evocative
advertising. Today, as innovation’s terrain expands to encompass human-cantered
processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them
up.
Everything around you has been designed in an attempt to delight
you. And as customers when you are delighted with the product and you are eager
to buy it, it doesn’t matter how expensive it is and thus companies/business
which are capable of producing such products become the CUSTOMER FAVORITE.
In
this course, you will learn the complete design thinking process and
its various components. I have discussed each and every part of the
process in detail and with examples and stories to make your
understanding concrete. It’s my BOLD promise that the tools and
techniques that I have discussed in this course can transform your
business and has the potential to give you a huge breakthrough in your
professional life.
Course Details
2-Steps Defining Process
3-Step Rule for Brainstorming
3-Step Technique to Empathize
4-Step Process of Prototype Building
5-Point Strategy
5-Step Client Engagement Technique
9-Step Ideation Technique
How to Test Your Prototype
Importance of Design Thinking
Introduction
Iteration and Making the Process Your Own
Section 1: Welcome to Design Thinking World
Section 2: WHY Design Thinking?
Section 3: Empathy - Design Thinking!
Section 4: Define - Design Thinking!
Section 5: Ideate - Design Thinking!
Section 6: Prototype Creation - Design Thinking!
Section 7: Prototype Testing - Design Thinking!
Understand the Market, Client, Technology and Perceived Constraints
Understanding the Define Mode
What and How to Ideate
What and Why to Empathize
What is Prototyping
Why Define?
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