Course Description
87 mistakes that kill your sales. Stop making them and don't waste profit.
Get to know and eliminate all of 87 mistakes that
reduce or completely kill your sales. Stop losing customers and
money - optimize your selling process of products and services.
Almost everyone makes some of this mistakes...
Just think... if your salesletter is an offer you can’t resist?
- Would you buy your product without hesitation?
- Is the sale process running smoothly?
If you deploy all the tips you receive as part of this video training,
you can be sure that you do not lose customers and money.
During the course you will learn solutions for the most common
mistakes in e-business.
So take a look at your business and your offers
and see if they satisfy these 87 tips. I’m sure you’ll
find lots of inspiration here to improve your company and increase
profit.
Stop making mistakes and start Infolia Business Academy course.
Curriculum
Section 9: Simple and easy
Mistake 1: Not using split testing
Mistake 10: What you will do?
Mistake 11: All the questions and complaints your customers
Mistake 12: Too original and too creative
Mistake 13: A free sample or a trial
Mistake 14: Installment payments or a subscription plan
Mistake 15: You don’t educate customers
Mistake 16: Does your offer tie into a recent trend or movement?
Mistake 17: Temporary objectives in clients’ lives
Mistake 18: Benefits or a threat of a loss?
Mistake 19: Do you flatter your customers?
Mistake 2: Layout of your offer
Mistake 20: No real reason to buy a product.
Mistake 21: Do your readers nod in approval as they scan through your offer?
Mistake 22: Do you communicate key propositions in right places?
Mistake 23: Using graphics, icons, infographics, tables and charts.
Mistake 24: Convenient and quick payment options
Mistake 25: No postage option.
Mistake 26: Trust-building logos & certification labels.
Mistake 27: A new world.
Mistake 28: Do you sell solutions or preventions?
Mistake 3: Direct offer marketing
Mistake 30: General vague statements or hard numbers.
Mistake 31: Long blocks
Mistake 32: No headline in a page section
Mistake 33: Font size
Mistake 34: Do you come across as desperate to sell?
Mistake 35: Does you sales process include upsells?
Mistake 36: You don’t try to keep a customer by offering downsells.
Mistake 37: Does your copy make customers feel better about themselves?
Mistake 38: Marketing lies
Mistake 39: Copy without trust-building numbers
Mistake 4: Your CTA is lame
Mistake 40: Customers’ hot buttons
Mistake 41: Is what you’re offering genuinely appealing?
Mistake 42: Do you support your claims with scientific research
Mistake 43: Do you let recent events and news bear out your claims?
Mistake 44: Do you devaluate a product price tag?
Mistake 45: A prestigious item
Mistake 46: Online order form
Mistake 47: Key benefits in the order form
Mistake 48: Captions for all of your pictures and images
Mistake 49: Does your offer include too many options
Mistake 5: Poor description
Mistake 50: Is your offer irresistible?
Mistake 51: Make the offer hotter
Mistake 52: Does your offer reach prospects or people who are not interested?
Mistake 53: You don’t post answers on your website?
Mistake 54: Comment box under offer
Mistake 55: Do you convince the unconvinced shoppers using…
Mistake 56: The first screen of a page
Mistake 57: Give examples
Mistake 58: Do you offer a guarantee?
Mistake 59: Is the guarantee visualized as a stamp?
Mistake 6: Ugly snapshots of your product
Mistake 62: Easy to scan
Mistake 63: Enthusiastic headlines and pictures.
Mistake 64: What is it like to use your product?
Mistake 65: Do you make your message stronger with case studies?
Mistake 66: Customers’ opinions in your offer
Mistake 67: All the information customers need to decide to buy?
Mistake 68: What else can you do to educate your customers better?
Mistake 69: Ideal client
Mistake 7: No details of a product
Mistake 70: Features or benefits?
Mistake 71: Benefits & features, facts, numbers, evidence, logical reasoning
Mistake 72: Reader-oriented language
Mistake 73: Does your writing feel personal and welcoming?
Mistake 74: “It’s amazing!“
Mistake 75: Enthusiastic copy
Mistake 76: Do you tell customers how you solved a problem?
Mistake 77: Clear, short and snappy copy
Mistake 78: Does the headline of your offer intrigue and draw attention?
Mistake 79: Do you establish yourself in it as an expert?
Mistake 8: Is there a message match?
Mistake 80: Do you state the reason why you are making this offer?
Mistake 81: Simple and easy
Mistake 82: Press, TV and other media mentions and media sponsorships
Mistake 83: Opinions from a well-known and respected industry expert
Mistake 84: Numerical estimates for your intangible and benefits and claims?
Mistake 85: Some hand-drawn elements
Mistake 86: Headline
Mistake 87: Do you turn customers’ questions into bullet points? & Conclusion
Mistake 9: Your website’s home page.
Mistakes 29: Postscript & major selling points
Mistakes 60 & 61: Your picture and signature
Section 1: Basics
Section 2: Questions, samples, benefits & reason to buy a product.
Section 3: Key propositions, payment options & sell solutions.
Section 4: Hard numbers, long blocks, desperate & marketing lies
Section 5: Customers’ hot buttons
Section 6: Is your offer irresistible? Make the offer hotter
Section 7: What else can you do to educate your customers better?
Section 8: Do you tell customers how you solved a problem before you begin to sell?
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