Course Description
Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.
We'll start with the basics;
- What Google AdWords is
- How the advertising networks works
- What factors result in your adverts being displayed
- How competing adverts are ranked
With your grounding in the fundamentals of Adwords complete
and a full understanding of how to navigate properly within your
account, we will move on to how you can:
- Identify the most profitable keywords in your market
- Limit wasted clicks with carefully chosen negative keywords
- Structure your Adwords campaigns properly to ensure high ad rank and quality scores
- Boost advert performance with dynamic content
At the end of this section you will have both a plan and the
tools ready start developing your first optimised campaign.
Once built the campaigns will need calibrating and precisely
targeted to ensure your adverts are only served to audiences with a high
chance of engaging with your business.
These steps include:
- Targeting specific geographic locations
- Serving your adverts at the optimal times of the day
- Marketing to previous visitors to your web site with remarketing
- Testing ads and landing pages with A:B split testing
- Boosting your ads performance and ROI with campaign optimisation
This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords.
Whether you want to train you and your staff or simply have a reference
you can use any time to help you get better results on advertising.
Curriculum
AB Split Testing
Ad Extensions
Ad Group
Ad Position
Ad Rank
Bid Strategy
Campaign Type
Click
Click Through Rates (CTR)
Daily Budget
Delivery Method
Devices
Dynamic Keyword Insertion Tokens
Free £75 AdWords Voucher
How Google Organises & Ranks Competing Adverts
How To Research Profitable Keywords
How To Structure Your AdWords Campaigns
Impressions
Intro: What Is Google AdWords?
Keyword
Keyword Match Types
Languages
Live Demonstration: Ad Extensions
Live Demonstration: Adding keywords
Live Demonstration: Adding negative keywords
Live Demonstration: Linking AdWords to Analytics
Live Demonstration: Setting Up Conversion Tracking
Live Demonstration: Setting Up Your Remarketing Campaign
Live Demonstration: The AdWords account dashboard
Location Targeting
Networks
Optimising Your AdWords Campaigns
Optimising Your Landing Pages To Improve Quality Scores
Quality Score
Relevance
Section 1: Advertising On Google: Core Principles
Section 2: Building Your AdWords Campaigns
Section 3: Remarketing On AdWords
Section 4: Campaign Settings
Section 5: Performance Tracking
Section 6: Managing & Optimising Your AdWords Campaigns
Section 7: Glossary
Section 8: Extras
The AdWords Account Dashboard
The Search & Display Networks
What Is Remarketing?
Writing Winning Text Adverts
LINK FOR THE FREE COURSE
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