Course Description
In this course, you will learn
how to organize, articulate and implement business ideas using the
business model canvas which was created by Alex Osterwalder and Yves
Pigneur. This tool is considered the world's leading tool in creating
and analyzing business models. Instead of starting with complex business
plans, you will learn how to easily sketch out your ideas visually and
articulate them in a language anybody can understand.
This
course will provide you with all what you need so you can started your
very own business model today! You will learn the meaning of business
models and its 9 building blocks. You will have access to all the
resources and instructions you need as well as many real examples. You
will enjoy quizzes and challenges to test your knowledge and keep you
engaged. At the end of the course you will be a business model pro, with
the knowledge of creating and analyzing business modes, and the
confidence to articulate them to anyone!
Curriculum
Additional Resources
Airbnb - Multi-sided Platform
Beyond the Canvas
Business Model Canvas
Business Models
Canvas Downloads
Channels
Checklist for Designing Great Business Models
Cost Structure
Customer Relationships
Customer Segments
Final Thoughts
Flickr - Freemium
Getting Started
Gillette - Bait & Hook
Innovative Uses of the Canvas
Introduction
Key Activities
Key Partners
Key Resources
Lemonade Challenge
Lemonade Stand
Revenue Streams
Section 1: Introduction
Section 2: Topic Background
Section 3: The 9 Building Blocks
Section 4: Using the Canvas
Section 5: Examples
Section 6: Conclusion
Section 7: Learn More
Story Telling
Summary
Test Your Knowledge 1
Test Your Knowledge 2
Test Your Knowledge 3
Test Your Knowledge 4
Test Your Knowledge 5
Value Proposition
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