Course Description
Getting funding for your creative
projects can be a really frustrating task and the good news of the last
few years is crowdfunding!
Crowdfunding is a very accessible and realistic way to get your creative work funded.
Knowing
how to run a successful crowdfunding campaign will allow you to get not
only the money you need but also exposure for you and your work and to
start (or continue) building a fan base - happy to follow your work for
years to come.
You will learn how to use crowdfunding in an
effective way to get the money you need and create the work you want.
This course breaks down all the different elements needed for a
successful crowdfunding campaign including many secrets from “behind the
scenes" promotion of successful campaigns.
Start today and get the money you need for your art.
With
33 lectures and 4 hours of video content this course will to take you
through clear and simple steps from planning your campaign to what you
do after.
- How to choose the right crowdfunding platform for you.
- What are the differences between campaign types.
- How to create an effective crowdfunding video, a great reward list and other things you should add to your page
- How (and when) to approach each group of people to get the most support.
- What to do after your campaign's finished.
- Homework exercises
I
really want you to have a successful campaign and a great experience
working on it, so don't hesitate to approach me with questions while you
are taking this course.
Curriculum
Your team- stuff you must understand about your team and how to get a good one?
6 things to remember when planning a video- avoid these really common mistakes.
9 types of rewards with an exercise: Create your list of rewards right now.
Building a mailing list - The legal, easy and free way to do it.
Course introduction - So... what is this going to be?
Creating a video on your own? Have no fear! a simple way to create a good video
Crowdfunding platforms - How do you know which platform is suitable for you?
Crowdfunding types - which one do you need out of the 4 types out there?
Defining your project - the first thing you need to do and how to do it+ homewok
Friends - When and how to approach to get best results and best relationships
Homework - Take action now !
How to present your rewards - make it clear and appealing: tips and tricks.
Important technical stuff: video length, script, language, delivery and more
Knowing your target audience is important, so how can you know who they are?
Learn how to approach your target audience & Get support from complete strangers
Learn where you need to present your rewards (not just in your reward list)
Let's devide everyone into 3 circels so you know how and when to approach them
Not just about the money - what you can get from crowdfunding. a MUST WATCH!
Online communities: Do's and Don'ts to get support from your online people
Photos and videos - why you NEED to add them to your text, which ones to choose.
Plan your promotion - The first thing you need to do about it and how to do it.
Reward levels. Which ones will get the best results to your campaign.
Section 1: Intoduction to crowdfunding - for artists!
Section 2: Planning your campaign - Every big project needs a good plan. Don't Skip this!!
Section 3: Create a rocking video that turns page visitors into campaign supporters.
Section 4: Create an effective text for your crowdfunding page.
Section 5: Your list of irresistible offers (AKA your rewards) that people can't turn down
Section 6: Getting people to visit your campaign (AKA Promotion)
Still stuck with ideas? Here's some tricks on How to get more ideas for rewards
Strangers - This point can save you tons of energy and maybe your campaign too.
The rest of the people you know - When and how to approach to get best results
What crowdfunding is, how it works- The different elements in a CF page +example
What exactly you need to do with your list to get loads of support!
What is the effect of good rewards and why your campaign really needs it
What needs to go in youe text - a clear list of everything you need there.
What should go in your video and why- all in a simple list + homework
Who should go in your mailing list- don't just have a big list. Have a happy one
Why your text is important, and how to write it so it is effective. IMPORTANT!
Your budget- minimal or ideal budget? how to decide an your crowdfunding taregt.
Your first circle- how, when and why to approach them (and what social proof is)
LINK FOR THE FREE COURSE
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