Course Description
Why is Market Sizing important to understand?
If
you're a product manager or if you're a business owner - one of the
first things you need is to get a handle of how much you can
realistically make.
There is a systematic
way to answer this question. It's not "I hope to make $100K". Banks do
not loan to "hopes". Venture capitalists do not write checks to
"hopes". Management does not promote based on "hopes".
You need to quantify the market size and show what your potential revenue may be.
In
this crash course, we'll go through the basic principals of market
sizing. What are some common mistakes to avoid, and what are some
guiding principals. We will use examples and exercises to make the
concepts come to life.
Once you understand how to
accurate estimate your opportunity, you can much more easily secure the
funding you need to take your project to the next level!
Curriculum
BONUS PREVIEW: Brand Pyramid
BONUS PREVIEW: Consumer Decision Journey
BONUS PREVIEW: Target Consumer
Check your understanding
Course wrap up
Homework project - size the potential market for an app
Homework project next step - estimating the app's revenue potential
Homework project solution
Homework project spreadsheet setup
Introduction to Market Sizing
Marketing sizing example
Section 1: Understanding Market Sizing
Section 2: Put the knowledge in practice
Section 3: Bonus Materials
Spreadsheet setup example
LINK FOR THE FREE COURSE
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