Course Description
Salesforce is a top notch CRM application
built on the Force platform. It can manage all the customer interactions
of an organization through different media, like phone calls, site
email enquiries, communities, as well as social media
Salesforce handles all the customer relationships, by focusing on the
sales, marketing and support processes. This is done by working with the
standard objects, and facilitating the relationships between them
Who should use the Salesforce CRM?
The answer is simple Everyone
Salesforce
has editions for all variety of users. It offers different editions
like Group, Professional, Enterprise and Performance. An organization
can select the edition they, according their aims, and the features they
require
Salesforce covers all the areas of customer
relationships, ranging from marketing to service. Any organization that
wants to manage their customer relationships holistically can come in
and use Salesforce without losing time, and wasting money for software
development or hardware infrastructure
What makes Salesforce tick?
Salesforce
works by managing the standard objects, and maintaining the
relationships between them, and the standard in-built functionalities.
It is built on the following different types of cloud
Sales Cloud
Sales
Cloud mainly works based on Lead, Account, Contact & Opportunity
objects. Leads can be further converted into account, contact and
opportunity objects -an important built-in functionality of the Sales
Cloud. What's more, if any custom fields are added to the lead object,
it is also possible to set the mapping for them
Opportunities are well managed by giving them different stages and probabilities.
Service Cloud
In
Service Cloud, the base objects are cases and solutions. A Service
Executive can create a case on a customer enquiry or a complaint, and
the corresponding solution can be stored in a solution object. There is
some standard functionality, like email to case, which will
automatically create a new case in the CRM on every customer email
Marketing Cloud
Marketing
Cloud is an application for marketing purposes. It helps in the
creation and execution of marketing campaigns, email promotions, and
more
Curriculum
Section 2: Understanding Salesforce Developer
Characteristics of Cloud Computing
Cloud Computing Services
Configuration and Customization
Creating a Salesforce Developer Account
Introduction to Cloud Computing
Introduction to Salesforce
Section 1: Understanding Cloud Computing
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