Course Description
Learn to Leverage Growth Hacking and Launch Your Rocketship
In
this fun, interactive foundation course, you'll learn how to leverage
one of Silicon Valley's most interesting marketing exports. Ideal for entrepreneurs, managers, and anyone in digital marketing,
after taking the course you'll know how to be growth-oriented, how to
channel this mindset into your organization's broader mission, and how
to evaluate the success of digital initiatives.
Fun HD Videos, Expert Interviews, and a Collection of Downloads
You
have access to 2+ hours of HD video, complete with a series of concept
videos produced in Eazl's design-forward style (read: there are no boring slideshows inside!),
a series of short tutorials that you can use to leverage the power of
Google Analytics, and two interviews with marketing technologists,
including an exclusive interview with James Kenler, the Director of Marketing Operations and Technology for CareerBuilder.
You also have access to a collection of exclusive guides as well as
cutting edge research related to user psychology, industry benchmarking,
and the origins of Silicon Valley's growth-oriented mindset.
Curriculum
Access to Private Facebook Group
An Introduction to Strategic Thinking for Growth Hacking
Connect with Reva and Davis + Further Reading
Connection Links for Davis and Reva
Course Trailer for Growth Hacking: Learn Digital Strategy + Google Analytics
Digital Personas: Geography and Language
Digital Personas: Smart Use of Demographic Data
Digital Personas: Using Technical Insights
How are Analytics Used in Growth Hacking?
How to Design Digital Funnels and Learn from Points of Conversion
How to Identify Quality Sources of Traffic
How to Measure Engagement and Actions Taken
How to Measure Web Traffic and User Flow
How to Set Goals for Your Growth Hacking Initiatives
Interview with Reva Minkoff of DigitalGroundUp.com // Digital4Startups
Interview: James Kenler, Director of Marketing Technologies at CareerBuilder.com
Introducing Digital Funnels, Conversions, and A/B Testing
Introducing Digital Personas and Other Strategic Insights from Analytics
Launches & Events: Real-time Analytics
Reva and Davis Welcome You to the Course
Reva Investigates the Analytics Business Case
Section 1: How has the Silicon Valley growth mindset changed marketing?
Section 2: Learn to Design Smart Growth Operations & Digital Funnels in Google Analytics
Section 3: Learn the Success Metrics You Need to Know in Google Analytics
Section 4: [SideBySides] Take a Crash Course in Google Analytics with Reva Minkoff
Section 5: Connect with Reva and Davis
Strategy versus Tactics
Testimonial from Sandra Richez, Head of Career Services, EDHEC Global MBA
Testing Your Knowledge of Traffic Quality and User Engagement
Testing Your Knowledge of Web Traffic and User Flow
UX and Conversion: Behavior Flow
UX and Conversion: Content Analytics
Where's the Good Traffic Coming From?
Which Growth Metrics are Relevant to You?
Why is Growth Hacking a Hot Trend in Digital Marketing?
LINK FOR THE FREE COURSE
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