Course Description
What is this course about?
Today's consumers live in a world
full of choices. They live in a world full of decisions. How do they
make these decisions, and what can you do to influence them? In this
class, we'll dive deeply into the numerous decisions a consumer make
prior to actually making a purchase. By understanding this decision
making process, we'll be able to put together a plan to influence the
process so the decisions would be made in our favor.
What should you expect from this course?
You should be able to analyze how
consumers make decisions and put together a plan leveraging that
knowledge to win in the marketplace to sell more!
Who is this class for?
This course will be beneficial to any
strategic minded individuals looking for a deeper understanding of
consumers behaviors in order to drive business growth. This course
provides a clear framework to make sense of it all. The course provides
context to observable consumer actions by revealing the hidden decision
making process. This course will be most beneficial if you need to
understand consumer behaviors to drive business decisions, but may not
have in-depth formal training in the subject. To get the most out of
this course, you will need to workshop the material after the lectures.
The course will not provide a one-size-fits-all solution. By applying
the framework, you will be able to better understand your consumers and
to create a tailored solution for your specific business.
How is the class structured?
The class consists of several
video lectures. The lectures will take an hour to complete. At the end
of the lecture, you will have a clear understanding on how a purchase
decision is made. You will have an understanding on distractions that
may occur along the path toward purchase. With that knowledge, you will
be able to build a plan that can influence consumer decisions and guide
consumers toward purchasing your brand. After the video lectures, you
will need to then take your own time to build that plan. This course
will provide you a template to get you started on that plan.
Why take this course?
First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to sell more?
Only by understanding how consumers make decisions would you be able to
influence their decisions. If you'd like to learn how to make
consumers pick your product over a competitive product, enroll in this
course now!
Curriculum
Winning the critical moments of the purchase journey
Additional Resources
BONUS LECTURE: Identify your target consumer
Check Your Understanding
Class introduction
Class Wrap Up
Create a plan to influence consumer decisions
Examples of decision making process
How consumers make decisions - Discover the Journey!
How to identify barriers to purchase
How to win the Ultimate Moment of Truth
How you can lose the chance to be considered at all!
Putting it together!
Section 1: Consumer Decision Dymystified
Section 2: Understand the Critical Must-Win Moments
Section 3: Creating a Winning Plan
Section 4: Class Extras
Study Aid: Consumer Decision Journey
Study Aid: Mapping Template
Understand the important moment in post-purchase
Winning that single moment when the sale is made
LINK FOR THE FREE COURSE
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