Course Description
Are you a product designer / product manager / UX manager wondering what product features make sense?Are you a content manager / marketing manager wondering what content would be relevant?
Wonder no more! Start using Personas as
a tool to help you get to know your customers better! Personas can
uncover deep insights about your customers, and give you the information
you need to align your product and marketing strategy to your
customers' expectations. Meeting (and exceeding) customers'
expectations is the only way to build a customer base and a successful
business.
This 30-minute crash course on Personas will walk through what are personas, how to develop personas, and how to get the information you need to develop personas.Once you have Personas developed,
you can share them with your team and stakeholders. You can empower
your whole team / organization with this deep insight! Personas is a
great tool for both B2B and B2C businesses.
Curriculum
What are personas?
BONUS LECTURE: Consumer decision journey
BONUS LECTURE: Market sizing
BONUS LECTURE: Traditional consumer segmentation criteria
Building personas
Class wrap up
Develop your personas!
Don't forget this source of insight!
Insight framework
More examples
Persona example
Persona templates
Section 1: Introduction to Personas
Section 2: Gathering Insights
Section 3: Building Personas
Section 4: Bonus Materials
Simple research methods
The best research method to uncover deep insights
LINK FOR THE FREE COURSE
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