Course Description
Social media is revolutionizing communication, business and government.
Do you need help getting started with your social media marketing plan?
Confused on what should be included and what not? Goals and objectives
guide your social media plan to help you successfully connect with your
customers. In this training we shall share what you need to include in
your social media marketing strategy so it works from day one. We are
going to start with understand what is a social media marketing plan and
the steps involved in preparing a social media plan. Further we will
discuss the social media aggregators and resource factors, discuss
mission statement for different SM platforms, case study examples for
social media plans, how to create or improve your social accounts.
Moving ahead we will look at content development tips and discuss social
media plan ideas and social media playbook. Finally we would discuss
the Agile Marketing's role Social Media Marketing with examples and case
studies.
Curriculum
Agile Social Media Marketing & Examples
Agile Social Media Marketing-Case Study
Agile Social Media Marketing-Case Study (continues)
Conduct Agile market research
Create or improve your social accounts
Example of Social Media plan ideas
Hiring of an CSO
Mission Statement for SM Platforms
More examples of social media plan ideas
Overcoming cultural obstacles
Section 1: Introduction to SMM Plan
Section 2: SMM Plan Case study
Section 3: Social Media Plan Ideas
Section 4: Agile social media marketing
Serving as an open forum
SMM Objectives & metrics
Social Media Command Centre
Social Media Inspiration
Social Media Marketing Plan-Case Study
Social Media Plan-Content,Tips,Step 7
Social Media Playbook
Steps in SMM Plan -Introduction
Steps in SMM Plan -Social Media Aggregators & Resource factors
Story telling in social media plans
Tips - Create or improve your social accounts
Tips - Create or improve your social accounts continues
Tips for Social profile
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