Course Description
Senior decision makers at
businesses often receive 200-300 plus emails per day... How can you
possibly expect to stand out above the clutter, capture your customers
attention, show that you understand their goals and sell them on your
product or service?
This course is going to teach you
tested and proven strategies to succeed at B2B Marketing by giving you a
step-by-step blueprint detailing the strategies used by a number of top
companies in the B2B space.
More specifically, this course will teach you:
- How to cut through to senior decision makers through proven B2B best practices
- How to build a database full of thousands of potential buyers
- How to create a message that grabs the attention of buyers to separate you from the competition
- How to build a website that converts visitors to potential buyers
- How to write and automate winning emails
- And strategies to help your sales team move prospects through the funnel to drive more revenue
Whether
your goal is to start a new business, improve an existing business,
raise a new round of funding or get a raise, this course will give you
the tools necessary to overcome any B2B marketing challenge and produce
results inline with todays top B2B marketing professionals.
Curriculum
Understanding Your Market Place
Analyzing A High Quality Website
Analyzing Another High Quality Website
And A Few More High Quality Websites
Building Your First Email Database
Buyer Persona Characteristics
Competitor Deep Dive
Content Marketing Strategy And Plan
Content Strategy Best Practices
Crafting Your Marketing Message Based On Your Customer Persona
Design Versus UX
Elements Of A Winning Email
How To Find Someones Email Address
How To Test Your Website And Track Analytics
How To Write Winning Email Copy
Identifying Your Buyer
Improving Your Buyer Personas Based On Your Competition
Introduction
Knowing Who Your Competitors Are
Landing Pages
Next Steps
Picking Content Topics
Section 1: Introduction
Section 2: Buyer Personas
Section 3: Market Places
Section 4: Your Website
Section 5: Email Databases And Content Strategy
Section 6: Inbound Marketing And Content Strategy
Section 7: Next Steps
The Importance Of Webinars And How To Host One
The Importantance Of Buyer Personas
The Most Important Factors When Creating Your Website
Types Of Content You Should Produce
Understanding Our First Buyer Persona
LINK FOR THE FREE COURSE
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