Course Description
Are you new to the world of advertising?
You
know you have a great product. But you want to get the words out about
it. You decided to try advertising only to be overwhelmed by the
industry jargon.
- What is CPC?
- What is PPC?
- What is CPM?
- What is CPA?
- Which is best for me?
- How do I budget?
If you have these questions, you've found the right course!
This course will explain these various pricing models, so you can create your advertising budget accordingly.
Curriculum
Section Introduction
Bonus preview: Introduction to Market Sizing
Bonus preview: Introduction to the Consumer Decision Journey
Class wrap up
How sales funnel affect advertising
How to compare the different pricing models?
How to set up a CPA budget?
How to set up a CPC budget?
How to set up a CPM budget?
How to set up your sales funnel?
Introduction
Just one more jargon
Section 1: Introduction to Media pricing
Section 2: Practical examples in Spreadsheets
Section 3: Bonus materials!
LINK FOR THE FREE COURSE
https://www.udemy.com/marketing-tool-media-budgeting-cpc-ppc-cpa-cpm-jeannie-chan/?couponCode=Media0
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