Course Description
This Web Analytics Training
Course gives you the key ideas and web analytics processes. This is
knowledge that you can use to improve the ROI of your web marketing.
You'll see how to can use web analytics to encourage more visitors to
flow through your web pages and convert them into inquiries, leads and
sales. You'll be shown how the science, tools and technologies of web
analytics come together to give you a rich picture of visitor
characteristics and behavior. You'll also be taught why it's important
to choose your Key Performance Indicators (KPIs) and how you can use
these to improve. If you're already using a web analytics package but
would like to get more out of it, then this is the Web Analytics
Training course for you. This course will discuss the definition and
categories of Web Analytics, some examples of Web-based Analytics such
as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a
few. This course will also tackle Affiliate, Internet, and Referral
Marketing.
Web Analytics is the measurement, collection,
analysis, and reporting of Internet data for purposes of understanding
and optimizing Web usage. Web Analytic is a tool that can measure Web
site traffic. Businesses can also use it as a tool for business and
market research.
Curriculum
Audience Tab & Its Reports Continues
Behaviour Tab Continues
Conversions Tab Important Concepts
Different Web Analytics Tools & Process of Web Analytics
Google Analytics Structure, Tools and Processes
Implementing Goal Setting
Implementing Goal Setting Continues
Implementing the Tracking Code
Importance of Goal Setting
Intelligence Events Tab
Introduction
Introduction to Goal Setting
Introduction to Google Analytics
Introduction to Google Analytics Tracking Code
Introduction to Views and Filters
Learning About Dashboard Tab
Learning About Intelligence Tab
Learning About Real-Time Tab
Learning About Shortcuts Tab
Other Basic Concepts of Google Analytics
Performing Iteration & Analysis
Process of how Google Analytics tracking Works
Real-Time Tab Continues
Reporting Interface & Basic Concepts of Google Analytics
Section 1: Introduction
Section 2: Different Web Analytics Tools & Process of Web Analytics
Section 3: Use of View and Filters
Section 4: Understanding Different Tabs, Reports and Data Available in it
Section 5: Email reporting, Iteration & Analysis
Structure of Google Analytics
Understanding Acquisition Tab & data available into it
Understanding Audience Tab & Its Reports
Understanding Behaviour Tab & data available into it
Understanding Conversions Tab & data available into it
Use of predefined Filters
Use of View & Filters
User Management in Google Analytics
User Permission in Google Analytics
Using Email & Export Options for Reporting
Using Reporting Interface
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