Course Description
This "SEO Primer" course will
teach you the basics of a sustainable, long-term SEO strategy. However,
it is not just about showing you how to optimize your website. I'm
sure you have heard the expression "give a man a fish, feed him for a
day, teach a man to fish, feed him forever". Well, that is my approach
to teaching you SEO in this course. I want you to leave this course
with an SEO Mindset, so you understand what Google wants, and how to
give it to them. I want you to understand why some SEO techniques are
risky, while others are not, and have the ability to evaluate SEO
techniques you hear about on-the-fly.
This course introduces you to SEO, what it is and why it is necessary.
You'll
learn about Black Hat, White Hat and Grey Hat SEO, and how to spot
these three different "varieties" of search engine optimization.
I'll
show you how SEO used to be done a few short years ago, with real
examples of content that used to rank very well, and make good money for
me. We'll look at what those techniques no longer work, and then
concentrate on the factors that are the most important today.
You will learn the very best place to get your SEO knowledge from - Google itself.
In
the final section of this primer, you'll learn how to create high
quality content for your site. You'll also learn all about the
importance of backlinking. I'll show you my "Holy Grail" of backlinks -
a checklist of things to look for when you evaluate a backlinking
opportunity, as well as the best way to achieve this type of backlink.
By
the time you finish this primer, you'll have a good grasp of White Hat
SEO which will give you a powerful foundation for your SEO adventures.
Most importantly of all, you'll have an SEO mindset that will act as
your compass as you navigate the web and start to improve your web page
rankings.
Curriculum
White Hat, Grey Hat & Black Hat
10 Things Not to Do & 1 Thing you Must Do
About this course
Backlinks Dos & Don'ts
Before you Start..
Don't get SEO Advice from Websites, Get it From Google
Introduction to SEO
Main On-Page Factors
Quality Content
Resource File
Section 1: Introductions
Section 2: An SEO Mindset
Section 3: SEO Basics
Section 4: Resources
SEO - The Old Way
Top Ranking Factors Today
Use Webmaster Guidelines
LINK FOR THE FREE COURSE
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