Course Description
Product and service management
is the process of designing, creating, and maintaining a product or
service through all stages of its lifecycle. It involves a wide range of
operations, marketing, and sales related activities.
These activities encompass the entire range of product life cycle
– from the conception of a new product or service idea, to its design
and launch, and later through its growth, maturity, and decline stages.
After completing this course, you will be able to:
- match phases of the product life cycle to actions that should be taken at each phase,
- sequence the stages of the new product development process,
- match current best practices in new product development with their description, and
- and match strategies used to manage existing and mature products and services with examples of the ways they are used.
Operations
aspects of product management are vital to the success of new and
existing products and services. Every organization conducts product
management activities, whether knowingly or unknowingly, that integrate
operations, marketing, and sales functions to deliver desired products
and services to customers.
This course provides a broad
overview of the product and service management functions from an
operations management perspective. More specifically, it walks you
through the phases of product life-cycle and stages of new product
development. This course also introduces some examples of strategies for
managing existing and mature products and services.
The
target of this course is anyone working in operations management or
another functional area, who is looking to gain a working understanding
of the operations functions in a service or manufacturing organization.
You
will have 2 hours of video lessons, and written documents, quizzes,
examples and exercises, but also a small course project.
Now, go ahead, and register. Or, if you want, try a few minutes of course preview and decide after. See you inside the course!
Curriculum
The Product Life Cycle
About the Course
Actions for Product Life Cycle Stages
Best practices in New Product Development Process
Course Method
Course Overview
Course Project (Optional)
Developing New Products and Services
Effective Product and Service Management
Introduction to New Product Development
Introduction to Product and Service Management
Introduction to the Product Life Cycle
Maintenance Strategy
Managing Existing and Mature Products and Services
Preparing a Business Case
Product and Service Management
Rationalization Strategy
Revitalization Strategy
Section 1: Introduction to Product and Service Management
Section 2: The Product Life Cycle
Section 3: Developing New Products and Services
Section 4: Managing Existing and Mature Products and Services
Section 5: Product and Service Management
Stages of the Product Life Cycle
Strategic Approaches
The New Product Development Process
LINK FOR THE FREE COURSE
100% Off, Udemy 100% Off, Udemy Coupon, Udemy Coupon Code, Udemy course, Udemy course download, Udemy course reviews, Udemy courses, Udemy courses for free, Udemy courses free, Udemy courses free download, Udemy discount, Udemy download, Udemy education, Udemy free, Udemy free course, Udemy free courses, Udemy free online courses, Udemy online, Udemy online course, Udemy online courses, Udemy online courses review, Udemy reviews, Udemy tutorial, Udemy tutorials, Udemy.com free courses,
