COURSE DESCRIPTION
IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES
That’s how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year, I write a paper for the financial services sector – 8 pages long, $9,000.
You’ll become an ‘expert’ writer
At the end of this short course, whether you’re a copywriter,
business owner, entrepreneur or marketing professional, you will be
fully trained up to write your OWN White Papers. With confidence.
Just like me, you’ll learn to be an expert writer, without being an expert in anything, Your client is the expert – you’re paid simply to capture it on page.
Learn from the best
What do I know about White Papers? Well, try doing a Google search
for ‘White Paper copywriter’ and you’ll see that I’m position number
one, worldwide, out of 2.7 million websites.
I’ve written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.
Why is this courseunique?
First of all, I share my own, personal STRUCTURE for a White
Paper. I even give you a ‘fill-the-blanks’ template. I let you watch
over my shoulder as I write a White Paper from scratch –and, if you want
to, you can write it yourself – your very first!
And I don’t stop at showing you how to research them and write them. I show you how to promote them – successfully.
A shoulder to lean on
Just like my other courses, I'm always available to answer your
queries, or to explain things further, Usually within 24 hours; I love
to help. And, just like my other courses, this one will grow over time
as students raise queries. It's a LIVING course that’s yours for life.
Who’ll benefit?
Existing copywriters who are struggling to make ends meed, writing
‘content’ for five bucks a page. Aspiring copywriters, and anyone who’s
completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills.
Entrepreneurs, start-ups and business owners will gain too.
Learning how to write papers for their own organization – boosting sales
leads and becoming a thought leader in their industry.
And remember, this is a Udemy course, so you have the security of a
no-quibble, 100% money-back guarantee. You've nothing to lose, so join
me right now in what I can promise will be a fascinating journey.
CURRICULUM
A present from me - cod Latin
DOWNLOADABLE NOTES - how much should I charge?
DOWNLOADABLE NOTES how to be an expert
DOWNLOADABLE NOTES How to do research
DOWNLOADABLE NOTES how to structure a White Paper
DOWNLOADABLE NOTES introduction to White Papers
Execution
For freelance copywriters
Free taster
Free taster lesson
How are they structured my template
How much should I charge?
How to be an expert with no expertise
How to be an expert, without being an expert
How to do research for heavy duty papers
How to structure your White Paper
How to write titles
Introduction
Introduction to our full scale project - meet the company
It’s a wrap
It's a wrap
One more reason...
PROJECT
Time to decide our STRUCTURE
We can now START WRITING. Exciting!
Welcome
Welcome - How to get the most out of this course
What are they?
What do they look like?
Why White Papers?
Your downloadable templates
LINK FOR THE FREE COURSE
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