COURSE DESCRIPTION
Brand new for 2015 - get this course at the low introductory price.
Email marketing is something most small businesses can do, but most don't know how to get started.
It's a fantastic way to generate more sales, with less effort. Much of it can be automated, and the results can be instant.
These days most people have emails. Sending them emails
promoting your business can be simple and cost effective - no more
envelopes to pack and seal. You can use email marketing to promote
things on your web site, give them discounts or let them know about
something new your business is doing. This can produce a great return on
a small investment.
You don't need to be a big business to do this - any business can get started using email marketing today.
In this course we explain all the essential information about email marketing. Areas we look at include:
- How to create an email list.
- Set up forms on your website to get subscribers.
- How to select appropriate email marketing software.
- How to get your emails opened.
- How to automate much of your email marketing.
- Tracking the success of your email campaigns.
I've been involved in small business for many years and I know
what it's like to be responsible for everything. This is the course I
with I had seven years ago when I started learning about using the
internet to market my business.
If you don't know a
thing about email marketing, then this is the course for you. If you
know a bit but would like to learn more, then this course will help.
This course is mostly video-based and I've tried to keep each
video short and to the point. There's no extra fluff in this course - I
know your time is precious and you just want to learn what's essential.
You're also able to jump around in the course to get
to the sections that are relevant to you. And don't forget, you're able
to ask questions throughout the course by starting a discussion. So if
something is unclear, we're able to answer your question.
This course will take around three hours to complete. But after the
first hour you'll know how to set up your own list and start collecting
emails.
Udemy offer a money back guarantee - if you
don't get any value from this course, just ask for a refund within 30
days. That reduces the risk to you.
So, take the next
step. I'd love to have you as a student and help you learn how to use
email to generate more sales for your business, with less effort.
By the way, the current price is the introductory price. The price
will rise in one week, so get in now while the price is low.
CURRICULUM
Your target customer
Advanced techniques
Analysing results
Autoresponder best practice
Before You Send That Email
Calls to action - get them to do something
Choosing an email marketing provider
Common elements for email success
Creating a list in Aweber
Creating a sign up box in Aweber
Creating an email broadcast in Aweber
Creating an email broadcast in Mailchimp
Creating your 'Almost There' page
Creating your Subscribe page
Creating your 'Success' page
Different options to create sign up boxes
Different sign up options - forms, squeeze pages, pop-ups
DIY or Paid - An overview of different options
Email headlines
Email Marketing - Introduction
Email marketing basics - learn the jargon!
Email timetable
Evaluating the differences
How to create a template in Aweber
Increase your clicks
Introduction
One-off Email Messages
Open rates
Overview
Re-sending your emails
Resources
Setting up autoresponder messages in Aweber
Sign up process example
Single or Double Opt-In?
Split Testing Your Emails
The sign up process - getting new subscribers
Understanding bounce rates and spam
Using multiple lists
Using templates to make your life easier
Welcome
What information do you need?
Why bother with email marketing
Writing Emails
Your email marketing strategy
Your lead magnet - why should I subscribe?
LINK FOR THE FREE COURSE
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