Course Description
YOUR BRAND IS NOT YOUR LOGO, IT IS NOT YOUR WEBSITE AND IT IS NOT UNDER YOUR CONTROL.
Welcome
to Branding in 60 Minutes. This short but concise course is designed to
give you a no-nonsense approach to designing and building a brand
either from scratch, or waking you up to the flaws in your current
brand.
This is an interactive course, there's no waffle and this is only for students who want to achieve a solid brand strategy by the end of it. If that sounds like you, then I look forward to seeing you inside.
Each concept we introduce is backed up by real-world examples, and then followed by an interactive exercise to help you get your brand on the same track as the successful global companies and organisations.
Curriculum
Your Reason For Being...
Building Your Brand With Proof
Controlling The Visibility Of Your Brand
EXAMPLE: How Brands Position Themselves
EXAMPLE: What Is A Brand?
EXAMPLES: Why, In The Real World
EXERCISE: Brand Reality
EXERCISE: Defining Your Why
EXERCISE: How To Achieve Brand Consistency
EXERCISE: How To Define Your Brand Position
EXERCISE: Your Brand Values
How To Attain Clarity In Your Branding
How To Keep Your Brand Consistent pt. 1
How To Keep Your Brand Consistent pt. 2
Introduction
Over To You
Positioning Your Brand In The Competitive Marketplace
Section 1: Introduction
Section 2: The Importance Of Brand
Section 3: Define Your Brand Values
Section 4: Identify Why Your Brand Exists
Section 5: Secure Your Brand Position Before Your Competitors
Section 6: Build Your Strong Brand
What Is A Brand Summary
What Is A Brand?
What Values Does Your Brand Stand For
Why A Strong Brand Is Important
LINK FOR THE FREE COURSE
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