COURSE DESCRIPTION
Learn the ins and outs of PPC
(pay-per-click) and digital marketing. This comprehensive course covers
everything you need to know about Google Adwords and Facebook Ads.
As a bonus, we'll also cover Google Analytics
fundamentals as well as powerful Google Analytics reports. We'll also
understand how to setup and run an A/B test (with a clear hypothesis)
using Optimizely.
The long-ish version:
If you have a website or run your business online, I’m
about to read your mind: You want more people to visit your site, more
people to like your stuff, and more people to buy from you.
To sum it up ... you need help with marketing.
Marketing is like a pie.
The whole pie is all of your customers and there are
different ways to reach them: social media, email marketing, SEO, etc.
Some slices may be bigger as you may get more customers
from SEO (20% of your pie) vs. content marketing (only 2% of your pie).
To truly be successful with your marketing, it’s important to try the
different slices and find out which ones bring you the most customers.
One
of the simplest and most successful marketing slices I've used
throughout my career is paid search advertising on Google and Facebook.
So, if you own a hot sauce business and someone searches
for "delicious hot sauce", you're able to show relevant ads and get that
person on your site to buy your hot sauce. But, if you don’t know what
you’re doing with paid ads, it’s one of the riskier methods and can suck
up a ton of your money.
If you’ve
always been intimidated by paid marketing and want to finally add it to
your marketing pie, I have something just for you: A course that teaches you exactly how to run ads on Google and Facebook that don’t waste money and actually drive sales.
The course consists of over 5+ hours of high-quality
video content cut up into small, digestible and organized segments. This
is for anyone who's new to paid search advertising. It'll show you how
to go from ZERO to having a campaign that's live and driving relevant
traffic.
Here’s exactly what you'll learn:
- Keywords: Learn the different keyword match types and how to best use them
- Increasing CTR: Learn how to increase your click-through-rate (CTR) with ad extensions and dynamic keyword insertion
- Getting sales from Facebook: Learn how to use Facebook to drive sales, not likes or other vanity metrics
- Google Analytics: How to pull valuable reports on a daily basis and how to apply them to your marketing
- Remarketing: How to setup and use remarketing campaigns, which often have the highest ROI
- From scratch: How to create AdWords campaigns and Facebook campaigns from scratch
- Tons and tons more: With over 40+ lessons, you'll learn how to start using paid marketing for your business immediately
CURRICULUM
About the class and instructor
Adding Your Remarketing Tag
Advanced Adwords Reports
Advanced Adwords Reports Part II - Ad Serving Reports
Advanced Google Analytics Reports
Adwords Account Structure
An Overview of Optimizely
Analyzing Your A/B Test
Bonus: A/B Testing
Bonus: Google Analytics
Bulk Uploading Ads
Bulk Uploading Keywords
Campaign Settings Via The Editor
Campaign Settings Via The Interface
Competitive Research
Creating a Campaign
Creating a Page Post Link Ad
Creating Campaign Sitelinks
Creating Keyword Buckets
Creating Keyword Buckets Part II
Creating Your First Facebook Campaign
Creating Your First Remarketing Campaign
Custom Audiences on Facebook
Demo: Landing Pages in the Wild
Facebook Campaign Structure
Facebook Power Editor
From Zero-to-Live: Creating Your First Adwords Campaign
Getting Started with Remarketing
Go Faster with The Adwords Editor
Google Analytics & Adwords
Google Keyword Planner
How Facebook Advertising Works
Increase Your CTR with Ad Extensions
Introduction to A/B Testing
Introduction to Adwords
Introduction to Facebook Ads
Introduction to Google Analytics
It's All About Quality Score
Keyword Match Types
Keyword Research: Getting Keyword Ideas From Your Site
Keyword Research: Getting Keywords Ideas from Other Keywords
Keyword Strategy & Tools
Learning Facebook Paid Marketing From Scratch
Learning Google Adwords From Scratch
Let's Start a New Campaign
Quick class preview + Introduction to SEM (Search Engine Marketing)
Relevant Landing Pages FTW
Reporting: Search Query Report
The Importance of Ad Relevancy
The presentation
Tracking Conversions Inside Adwords
Troubleshooting Your Campaign
Using Dynamic Keyword Insertion
LINK FOR THE FREE COURSE
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