COURSE DESCRIPTION
In this course, you get acquainted with the various options that
companies have in order to market their products. It takes you through
the various forms of communication and media that can be used to reach
out to the target audience. It throws light on various aspects of
advertising, media and other forms of promotions. This course is ideal
for All marketing professionals and students, media and advertising
professionals and enthusiasts, entrepreneurs and brand managers of
companies and students. The participant gets a good knowledge of how to
market a product/brand using various tools. The participant also gets a
basic understanding of how advertising works and also what are the
available options if he/she wants to promote his/her
company/brand/product, etc. It also acts as a base for any student
aspiring to get in media marketing or advertising.
CURRICULUM
Advertiser, Ad agency
Advertising and Creative Strategy Execution
Advertising Creativity
Advertising Objectives
Advertising Objectives Basica
Advertising Objectives Introductions
Advertising Process
Agency compensation and evaluation
Approaches to Creativity
Basic Communications Model
Basic Concepts of Marketing
basic media concepts
Broadcast Media - Television
Case Studies
Centralized and Decentralized agencies
Creative Execution and Appeals
Creative Execution and Appeals Continues
Creative Risks
Creative Strategy Development
Creativity Process
DAGMAR Model
Distribution and Pricing Decisions
ELM Model
FCB Planning Model
Functions of ad agencies
Fundamentals of an AD Campaign
Integrated Marketing Communications and Tools
Internet Advertising and Conclusion
Introduction to IMC (Integrated Marketing Communications)
Market positioning and its strategies
Marketing Program Development
Marketing Strategy Analysis
Measuring TV audiences
Media Planning & Strategy
media planning process and strategies
media planning steps
Megazines
Models of Consumer Response
Models of Consumer Response Continues
Newspaper Advertising
Newspaper and Ad Related Terms
Newspaper Classifications
Outdoor Media
Planning Process
Print Media - Newspapers
Print Media: Today and Tomorrow
Promotional Strategies
Radio Industry
Radio Industry: Pros and Cons
Role of IMC in the marketing Process
specialized marketing agencies
Sponsorship, Merchandising, Cinema Advertising
Structure of Advertising and promotions world
Target Marketing
Transit Media
TV Industry Players in India
TV Industry Players in India Continues
Types of ad agencies
Unconventional and Support media
Understanding the communication process
Various forms of media
Various forms of media Part 9
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